Shopee Malaysia Kicks Off 2026 with Shopee House

Shopee Malaysia ushered in the Year of the Horse with Shopee House: CNY Sale at Ukay Hills, Bukit Antarabangsa, marking its first major festive campaign of 2026. The flagship event brought together brands, affiliates and content creators, while Shopee shared its strategic roadmap for the year ahead, setting the tone for continued growth in Malaysia’s e-commerce landscape.

Celebrating a decade of leadership, Jimmy Tan, Head of Campaigns at Shopee Malaysia, reflected on the platform’s evolution over the past ten years and its position as Malaysia’s leading e-commerce platform in terms of consumer buzz, monthly active users and app rankings.
“Our success isn’t driven by a single campaign; it comes from staying close to our users, understanding their needs, and evolving alongside them,” he said.

Since its launch in 2015, Shopee has focused on what matters most to Malaysian shoppers: affordability and speed. In 2025, the platform continued to deliver tangible value through initiatives designed to enhance the shopping experience. Programmes such as Shopee Lagi Murah helped shoppers maximise savings by doubling platform-wide discounts through stronger deals and promotions.

At the same time, Next Day Delivery, supported by Fulfilled by Shopee, was introduced to ensure faster and more reliable deliveries, while also offering additional savings. These efforts were further complemented by the launch of ShopeeVIP, which provides members with daily 25% off vouchers, unlimited free shipping and early access to exclusive brand deals.

Beyond value and convenience, Shopee has increasingly brought shopping to life through content-led commerce. From 2024 to 2025, Shopee Live and Shopee Video generated over 7 billion views and contributed to the sale of more than 13 billion items, reflecting a shift in consumer behaviour where content plays a key role in influencing purchase decisions.

In response, Shopee strengthened its affiliate and content ecosystem, now comprising over 800,000 creators, transforming engagement into measurable outcomes such as higher traffic and stronger order growth for sellers. Events like Shopee House: CNY Sale showcase these collaborations in action, connecting brands, creators and affiliates through livestreams, videos and posts, while offering festive deals to shoppers.

This ecosystem-first approach has delivered meaningful impact for Malaysian businesses. Over the past decade, Shopee has onboarded more than 2 million MSMEs, generating over USD38 billion in GMV and enabling local sellers to reach customers beyond Malaysia.

Looking ahead to 2026, Shopee is sharpening its focus on advancing content-led commerce while keeping affordability at the core of its platform. Through strategic partnerships with Facebook and YouTube, as well as initiatives like its Content Creator Club, Shopee aims to empower creators to drive deeper engagement and meet growing demand for content-driven shopping experiences.

“As 2026 begins, our focus remains clear: to stay close to our users, strengthen our ecosystem, and grow together,” Jimmy Tan added.