NESCAFÉ Celebrates Malaysia’s Growing Iced Coffee Culture with Espresso Concentrate at SCORE Marathon 2026

As iced coffee continues to grow in popularity among young Malaysians, NESCAFÉ is embracing the trend with the introduction of NESCAFÉ Espresso Concentrate, a new liquid espresso concentrate designed to make café-style iced coffee quick, easy and fully customisable at home.

More than just a coffee innovation, the launch celebrates coffee’s role in bringing people together. Through its partnership with SCORE Marathon 2026, NESCAFÉ transformed the post-race experience into a vibrant gathering where coffee, music and community came together to create memorable moments.

To showcase the simplicity and versatility of its latest product, NESCAFÉ teamed up with the Malaysia Book of Records during SCORE Marathon 2026 in an attempt to set a new record for the Most Coffee Cups Served in an Hour. Using NESCAFÉ Espresso Concentrate, the team successfully prepared and served nearly 4,000 cups of iced coffee within 60 minutes—more than 60 cups every minute—earning an official place in the record books while demonstrating how effortlessly consumers can create café-quality coffee at home.

The event featured live music, dance performances and a lively festival atmosphere, turning the marathon’s finish line into a social hub where runners and spectators could relax, recharge and enjoy refreshing iced coffee creations together. Beyond the record-breaking achievement, the collaboration highlighted Malaysia’s evolving iced coffee culture and reinforced coffee’s ability to connect people through shared experiences.

Khoo Sui Ying, Consumer Marketing Manager of NESCAFÉ Malaysia, said coffee has become much more than an energy boost for today’s consumers.

“Coffee today is about so much more than just a stimulation boost. For many young Malaysians, it’s become part of how they spend time with friends, discover new experiences and enjoy the moments that matter. Whether it’s cooling down with an iced coffee after a run or catching up with friends over good music and great vibes, coffee often brings people together. That’s what inspired NESCAFÉ Espresso Concentrate—to make it easier for consumers to enjoy café-style iced coffee whenever and however they want. Through our partnership with SCORE Marathon 2026, we wanted to celebrate this evolving coffee culture and create a space where people could come together, connect and enjoy great coffee.”

Zen Thian, Business Development & Partnerships Director of SCORE Malaysia, added that coffee has naturally become part of the post-run experience for many participants.

“There’s a whole culture around people grabbing coffee after a run and that’s really what inspired this partnership. We wanted to build on that moment naturally, giving runners a space with music and dancing to celebrate, alongside a record-breaking coffee experience that made it even more memorable. Creating something meaningful for NESCAFÉ was just as important—not just a logo on a banner. Seeing 50,000 runners and spectators come together for music, dance and iced coffee tells us we got the experience right, and partnerships like this are what we’re aiming for more of.”

As coffee culture continues to evolve, NESCAFÉ Espresso Concentrate offers consumers an easy way to create personalised café-style iced coffee at home, from classic iced lattes to more creative coffee recipes.

The product is now available at major retailers nationwide. For more information, recipes and serving ideas, visit the official NESCAFÉ Malaysia website.