The Return of Galaxy Z Series July 2023

Samsung Electronics has once again captured the imagination of tech enthusiasts and smartphone users with its latest global film, unveiled as part of the “Join the flip side” campaign. The film serves as a teaser for the upcoming generation of Galaxy devices, set to make their grand debut at Galaxy Unpacked 2023 later this month.

Expanding on the foundation laid by the initial ‘Join the flip side’ video released in September of last year, the new campaign video follows the same theme, encouraging individuals to embrace their fascination with innovation. Through a delightful and playful approach, the video showcases the myriad possibilities offered by foldable devices and how they defy expectations of what a conventional smartphone can achieve.

By spotlighting the perceived obstacles people encounter when contemplating a departure from the status quo, despite recognizing the captivating advantages on the other side, the campaign aims to challenge and inspire viewers.

Samsung’s invitation to consumers is clear: break free from the constraints of convention and savor fresh and unparalleled experiences on the flip side. The notion of the “flip side” extends beyond the device itself—it encapsulates a mindset, a way of life. It represents a novel and unexplored realm where remarkable encounters await those who are brave enough to venture beyond the boundaries of tradition and embrace the allure of novelty.

Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics, expressed, “The flip side itself is about more than just a device—it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new.” With the Galaxy Z series, Samsung aims to deliver innovation that defies norms, redefining the possibilities of what a smartphone can achieve and transcending conventional limitations to unlock a new realm of extraordinary experiences.

Are you ready to unfold the next Galaxy innovation? From now until 26 July 2023, register your interest at www.samsung.com/my/unpacked/ to receive first-hand updates and also up to RM400 Samsung e-vouchers to pre-order the new Galaxy!

See how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on 26 July at 7:00PM Malaysian Time. The event will be streamed live on Samsung Malaysia’s YouTube, Official Website, Facebook and Newsroom. Stay tuned for upcoming teasers, trailers, and news about Galaxy Unpacked 2023.