
Meet 3 Startups Revolutionizing Industries with Samsung C-Lab
January 16, 2025At CES 2025 in Las Vegas, Samsung’s C-Lab stole the spotlight by showcasing groundbreaking innovations from startups that are shaping the future. C-Lab, Samsung’s renowned startup incubation program, is dedicated to nurturing Korea’s startup ecosystem and empowering businesses for global success. The C-Lab exhibition at CES featured 15 startups and projects:
- 12 startups from C-Lab Outside (for external startups)
- Two projects from C-Lab Inside (Samsung’s internal idea incubation program)
- One C-Lab Spin-Off startup (emerging from C-Lab Inside).
These startups earned accolades at CES, with several recognized by the Consumer Technology Association (CTA) for their innovation and creativity. Here’s a closer look at three award-winning startups:
1. Pinpoint: Leading Smart City Innovations
Award: CES Innovation Award in the Smart Cities Category
Pinpoint, a C-Lab Outside 2024 participant, debuted at CES 2025 with its innovative IoT-integrated building management solution. Designed for both efficiency and user convenience, this system provides:
- Comprehensive resource control for building operators.
- User-friendly mobile app services such as reservations, parking, and robot deliveries.
Pinpoint also integrates with SmartThings Pro (Samsung’s enterprise IoT platform) and b.IoT (Samsung’s building management solution), positioning itself as a global leader in smart building technology.
“C-Lab’s guidance in preparing for CES was invaluable,” said Jin Hyuk Ahn, CEO of Pinpoint. “Their structured support enabled us to highlight our strengths on a global stage.”
Future Goals: Pinpoint aims to refine its technology and expand its presence in global markets, setting a new standard for smart building solutions.
2. Quester: Innovating XR with Hand-Tracking Gloves
Award: CES Innovation Award in XR Technologies & Accessories
Quester, a startup from C-Lab Outside Daegu, introduced its cutting-edge hand-tracking gloves at CES 2025. The gloves utilize sensor fusion technology to deliver precise and stable performance, overcoming the limitations of existing solutions. Applications include:
- Immersive content
- Robotics
- Motion capture systems
“C-Lab Outside Daegu provided the infrastructure and consulting we needed to grow,” said Jeongwu Lee, CEO of Quester.
Key Features:
- Combines multiple sensors for stable operation in various environments.
- Enhances user experiences across industries.
Future Goals: Quester seeks collaborations and client feedback to further refine its technology and cater to diverse needs globally.
3. GhostPass: Transforming Fintech Security
Awards:
- CES Innovation Award in Smart Cities (2024)
- CES Best of Innovation Award in FinTech (2025)
GhostPass, a graduate of C-Lab Outside 2023, showcased its revolutionary biometric authentication technology at CES 2025. The system eliminates third-party involvement by storing biometric data (e.g., facial and iris scans) solely on users’ smartphones, enhancing both security and privacy.
Key Applications:
- Identity verification
- Access control
- Payment systems
At CES 2025, GhostPass unveiled an unmanned store concept, where visitors experienced seamless biometric authentication from entry to payment.
“C-Lab’s support helped us prepare effectively and gain global exposure,” said Seongwan Lee, CEO of GhostPass.
Future Goals: GhostPass plans to expand into international markets and form partnerships in fintech, security, and beyond.
C-Lab: Empowering Korea’s Startup Ecosystem
Through initiatives like C-Lab Inside, Outside, and Spin-Offs, Samsung is propelling startups to global recognition. By providing networking opportunities, customized support, and exhibition platforms, C-Lab strengthens Korea’s startup scene and accelerates innovation worldwide.
The startups at CES 2025 exemplify how C-Lab fosters groundbreaking ideas, transforming them into global successes. Samsung’s commitment to empowering extraordinary entrepreneurs is driving innovation and reshaping industries, one startup at a time.