KAO Malaysia and Watsons Launch “Skin Protection, Life Perfection” Campaign
May 13, 2025KAO Malaysia, together with retail giant Watsons, officially launched the “Skin Protection, Life Perfection” campaign — an inspiring new initiative aimed at encouraging Malaysians to view daily skin protection as a cornerstone of lifelong health, confidence, and well-being. By combining Bioré’s trusted skincare solutions with Watsons’ extensive rewards ecosystem, the campaign introduces a comprehensive platform to educate, engage, and empower consumers.
At the heart of this effort lies a shared belief: that healthy skin begins with everyday care. “At KAO, we believe that skin protection is more than just a daily routine – it’s the foundation of a life well lived,” said Mr. Yamazaki Hirobumi, President of KAO Malaysia. “With Bioré at the heart of this initiative, we’re proud to champion a message that blends science, self-love, and the simple joy of healthy skin.”
Scientific Backing Meets Everyday Practice
The campaign kicked off with an informative launch event that brought together thought leaders and medical experts to underscore the importance of skin protection. Associate Professor ChM. Dr. Noraini from Universiti Malaya led with a keynote titled “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”, providing a deep dive into how long-term skincare practices can impact dermatological health.
Complementing the scientific discussion, Dr. Lim Ing Kien of Ventamin demonstrated tailored skincare routines suited to various age groups, reinforcing the campaign’s core message: that skin health requires consistent, age-appropriate care throughout life.
Bioré’s Cleanse and Protect Approach
With constant exposure to UV rays, heat, and environmental pollutants, skin health can be compromised — not just physically but in terms of self-esteem and confidence. Leveraging Bioré’s advanced skincare science, the campaign promotes a simple yet powerful “Cleanse. Protect.” philosophy.
Bioré products are designed to gently cleanse while offering high-performance UV protection, building skin resilience over time. Whether it’s maintaining clarity or preparing the skin to meet life’s daily challenges, the goal is to empower individuals to live life with comfort, clarity, and confidence.
A Rewards-Driven Ecosystem with Watsons
In collaboration with Watsons, the campaign integrates into consumers’ everyday shopping habits through exciting loyalty incentives. From May to August 2025, Watsons customers can benefit from exclusive rewards, including:
- W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points
- E-Stamp Program: Collect stamps to redeem selected Bioré products such as the Bioré Guard MOS Block 50g, Bioré UV Aqua Rich Aqua Protect Mist 60ml, and Tone Up Essence 70g
“Watsons is proud to partner with KAO Malaysia on the ‘Skin Protection, Life Perfection’ campaign,” said Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia, AS Watson. “With our reach, loyalty platform, and commitment to health and wellness, we are confident in helping amplify this important message and drive healthier skincare habits across the country.”
Giving Back Through Community Initiatives
Beyond skincare, the campaign also includes a 1% sales donation that will support local research initiatives aimed at advancing public awareness around skin protection and lifelong skin health.
The launch also highlighted KAO Malaysia’s ongoing social responsibility efforts, such as the “Guard Our Future” project – a multi-pronged dengue prevention initiative involving educational workshops, product donations, and community cleanups in collaboration with the Selangor State Government. The presence of state health representatives at the launch reinforced the campaign’s broader impact on public health and preventive care.
