Cetaphil Malaysia Brings Expert Skincare Guidance Closer to Malaysians with “Cetaphil On Tour”

Access to trusted skincare advice can often feel out of reach for many Malaysians due to high consultation costs, long waiting times, busy schedules, and uncertainty about where to start. As a result, many consumers turn to social media and online platforms for skincare tips, where misinformation — especially regarding sensitive skin — remains common.

To bridge this gap, Cetaphil Malaysia has launched “Cetaphil On Tour”, a community-driven initiative designed to bring dermatologist-tested skincare education and consultations directly to Malaysians through activations across malls, universities, and public spaces around the Klang Valley.

The initiative reflects the brand’s ongoing commitment to making skin health education more accessible through practical, science-backed guidance that is easy for consumers to understand. By bringing skincare education directly to the public, Cetaphil aims to help Malaysians better understand their skin needs and build skincare habits with greater confidence.

Visitors to the activation can enjoy personalised skincare experiences, including free skin analysis sessions and one-on-one consultations with dermatologists and healthcare professionals. These expert-led consultations are designed to provide tailored guidance while helping consumers better understand their skin conditions and concerns.

Beyond consultations, the activation also features an interactive Product Experience Zone where visitors can explore and sample Cetaphil’s range of skincare products, including the Cetaphil Baby lineup. Consumers will also have the opportunity to experience different product textures and formulations firsthand.

To make the experience more engaging, Cetaphil On Tour includes a variety of interactive activities and rewards. Visitors who complete the activity journey can unlock access to the Claw Machine and stand a chance to win freebies such as five-piece sample sets and manicure kits. Activities include skin journey stations, memory match games, and photo zone engagements where visitors can share their experiences online.

Exclusive on-ground promotions are also available throughout the tour. Shoppers can enjoy instant RM5 rebate vouchers, trial kits, complimentary gifts with purchase such as XL shopping bags, as well as a DIY iron-on patch customisation activity. Customers who spend above RM68 will also receive a complimentary matcha drink.

Cetaphil On Tour Locations and Dates

• Bukit Bintang Lot 10 — 20 to 24 May 2026 (in partnership with Watsons Malaysia)
• Sunway Pyramid, Orange Entrance — 5 to 7 June 2026
• Other high-traffic mall locations across Klang Valley — June to July 2026
• Private university campuses across Klang Valley — July to August 2026

Through this nationwide initiative, Cetaphil Malaysia continues to champion accessible skincare education while encouraging Malaysians to make informed skincare decisions backed by science and professional expertise.