Galaxy A57 5G and A37 5G Arrive in Malaysia with AI, Nightography and Everyday Power

Samsung Electronics has officially introduced the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G in Malaysia, with availability starting 10 April 2026. The launch follows an exclusive experiential event held at The Campus, where attendees explored the devices through immersive and interactive showcase zones highlighting their latest innovations.

The latest Galaxy A series is designed to deliver strong everyday value, combining AI-driven features, enhanced camera capabilities and reliable performance in a refined and accessible package. Built for modern lifestyles, both devices cater to users who prioritise content creation, multitasking and seamless entertainment on the go.

Leading the lineup, the Galaxy A57 5G stands out as the slimmest Galaxy A device yet, bringing a more premium design alongside upgraded Nightography capabilities. Powered by an enhanced image signal processor and advanced AI processing, the device captures clearer and brighter images even in low-light conditions. Its 50MP main camera delivers detailed shots across different environments, supported by improved noise reduction, HDR video and faster shutter speeds, making it easier to capture moments with clarity whether at night, at concerts or during spontaneous outings.

The Galaxy A37 5G, on the other hand, focuses on dependable everyday performance with noticeable improvements in multitasking and gaming. With optimised processing power and efficient performance management, users can switch between apps, stream content and enjoy mobile games with smooth, responsive performance. Combined with a long-lasting battery and vibrant display, the device ensures a consistent and enjoyable experience throughout the day.

Both smartphones are powered by Samsung’s Awesome Intelligence via One UI, bringing AI features that simplify daily tasks. Tools such as Voice Transcription, AI Select, Object Eraser and Best Face make content creation and editing more intuitive, while Circle to Search with Google, Bixby and Gemini integration enhance productivity and convenience across apps. With Samsung Wallet built in, users can also securely store cards, make payments and access essential digital services with ease.

On the hardware front, both models feature a versatile 50MP triple-camera system with AI-powered scene optimisation for more natural portraits and balanced images. A 5,000mAh battery supports extended usage, while the Super AMOLED display delivers an immersive viewing experience whether indoors or outdoors. Durability is also a key highlight, with IP68-rated water and dust resistance providing added protection in real-world environments. Security is reinforced through Samsung Knox Vault, while long-term support includes multiple generations of OS upgrades and years of security updates, ensuring the devices remain reliable over time.

The Galaxy A57 5G is available in Awesome Navy, Awesome Gray and Awesome Icyblue, while the Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal and Awesome Graygreen. In Malaysia, the Galaxy A57 5G is priced from RM2,399 for the 12GB + 256GB variant and RM2,699 for the 12GB + 512GB model. Meanwhile, the Galaxy A37 5G starts from RM1,899 for the 8GB + 256GB variant, with the 12GB + 256GB version priced at RM1,999.

As part of the launch promotions, consumers can enjoy rebates that lower the Galaxy A57 5G to as low as RM2,249 and the Galaxy A37 5G from RM1,799, alongside additional savings through selected bank cards and payment platforms. Both devices are available via Samsung’s online store, Samsung Experience Stores, authorised retailers and selected e-commerce platforms nationwide.