888 Tea & Coffee Celebrates Merdeka with ‘Bersama Kita Tertarik’ and the Spirit of Malaysian Unity

What could be more Malaysian than sitting down with friends or family over a glass of teh tarik?

This Merdeka season, 888 Tea & Coffee is turning one of Malaysia’s favourite drinks into a celebration of culture, friendship and togetherness with “Bersama Kita Tertarik”, a special musical collaboration created in conjunction with Merdeka Day 2026.

Supported by Tourism Malaysia, the campaign looks at teh tarik as more than just a drink. It is part of Malaysia’s everyday culture — something that brings people together regardless of age, background or community.

From the neighbourhood mamak stall and traditional kopitiam to family gatherings at home, teh tarik has always had a way of bringing people to the same table. A simple cup can become the starting point for conversations, friendships and memories.

More Than Just a Cup of Teh Tarik

The familiar art of “pulling” teh tarik is also part of what makes the drink uniquely Malaysian.

The dramatic pouring technique, the aroma of tea and the creamy texture have become recognisable elements of Malaysia’s food culture. But perhaps what makes teh tarik even more special is the social experience that comes with it.

For visitors to Malaysia, enjoying teh tarik can offer a glimpse into the country’s multicultural lifestyle and warm hospitality.

As part of Visit Malaysia 2026–2027, 888 Tea & Coffee is working with Tourism Malaysia as a Strategic Partner to introduce this familiar Malaysian tradition to a wider international audience.

The idea is simple: sometimes, experiencing a country’s culture doesn’t require anything complicated. It can begin with sitting down, sharing a drink and having a conversation.

Three Voices, One Malaysian Story

The heart of “Bersama Kita Tertarik” is its music video, which brings together three Malaysian music acts from different cultural backgrounds: Alif Satar & The Locos, Danny Koo and Kidd Santhe.

Each artist brings their own musical identity and creative style to the collaboration, creating a blend of different sounds and perspectives.

Rather than focusing on what makes Malaysians different, the collaboration highlights what connects us.

The message is particularly fitting for Merdeka — Malaysia may be made up of different cultures, languages, traditions and communities, but shared experiences continue to bring people together.

And teh tarik happens to be one of those experiences that almost everyone can relate to.

Celebrating Merdeka Through Music

Launching ahead of Merdeka Day on 31 August 2026, “Bersama Kita Tertarik” carries a message of unity, mutual respect and pride in Malaysia’s unique identity.

For 888 Tea & Coffee, the campaign also reflects its own Malaysian roots.

Alvin Ang See Ming, Executive Director of 888 Tea & Coffee, shared that the company has grown from its beginnings as a family-oriented tea merchant while continuing to stay connected to the traditions that bring people together.

The campaign is therefore not simply about promoting a beverage. It is about celebrating the memories and moments built around it.

Bringing Teh Tarik Into Today’s Lifestyle

Alongside the music video, 888 Tea & Coffee is introducing its latest 888 Teh Tarik Malaysia, giving consumers a convenient way to enjoy the familiar taste of teh tarik at home or on the go.

The new blend uses a specially crafted formulation featuring premium tea extract and contains no artificial colouring.

It is designed to deliver the smooth texture and aromatic character associated with traditional Malaysian teh tarik, while offering the convenience expected from a modern instant beverage.

For those who enjoy their teh tarik without having to make a trip to the mamak, this could be a convenient way to bring a little Malaysian tradition into the everyday routine.

Keeping Malaysia’s Beverage Heritage Alive

888 Tea & Coffee’s latest campaign also reflects the company’s wider effort to preserve familiar Malaysian beverage traditions while adapting to changing consumer lifestyles.

Over the years, the brand has expanded beyond its tea and coffee roots into a broader range of products, including instant tea, coffee, breakfast cereals and chocolate malt drinks.

With “Bersama Kita Tertarik”, the company is taking that heritage beyond the kitchen and into music, tourism and cultural storytelling.

Ultimately, the campaign is a reminder that Malaysian identity can be found in the simplest everyday moments.

A table shared with friends. A conversation with family. A familiar cup of teh tarik pulled high into the air.

This Merdeka, “Bersama Kita Tertarik” celebrates the idea that although Malaysians may come from different backgrounds, there are traditions that continue to bring us together.

And sometimes, all it takes to start a conversation is a cup of teh tarik.