Creative Cloud Community Launch the 9th Annual CSR Event

Creative Cloud Community Launch the 9th Annual CSR Event

January 10, 2024 0 By Rowena Cletus

In a significant move to foster creativity and digital skills among Malaysian youth, the Creative Cloud Community (CCC) in partnership with Acestar, inaugurated the 9th Annual Corporate Social Responsibility (CSR) Event, the Malaysia National Championship 2024. This prestigious event, which encompasses two major categories, the CCC’s Adobe Certified Professional (ACP) Malaysia National Championship 2024 and the Microsoft Office Specialist (MOS) Malaysia National Championship 2024, was officially launched at Nexus @ CCEC, Bangsar South. Dato’ Kamil Othman, Chairman of the National Film Development Corporation (FINAS), graced the ceremony, marking a new chapter in the nation’s journey towards creativity, education, and social consciousness.

The competition is open to youths aged 13 to 22 from secondary and tertiary educational institutions. In the Adobe Certified Professional category, participants will showcase their proficiency in Adobe Photoshop, Illustrator, and InDesign. They must navigate through four qualifying stages, culminating in a grand finale where the national champion will be crowned and subsequently represent Malaysia at the Certiport’s Adobe Certified Professional World Championship 2024, thanks to the exclusive sponsorship by Acestar.

In its fourth edition, the Microsoft Office Specialist category will test competencies in Microsoft Office applications like Word, PowerPoint, and Excel. Participants will go through three qualifying stages before the finale, where winners in each software category will emerge.

Adjunct Professor Natalie Sit, Group CEO of Acestar and Founder of the Creative Cloud Community, announced an ambitious goal during the event. She aims to upskill 10% of Malaysia’s population through the Micro-Credentials Certifications Program, a major step towards building a skilled workforce and enhancing the certified talent pool in the nation. “Our mission is to certify and upskill 3 million youths. Upskilling 10% of our population will pave the way for a bright future,” Sit stated.

Dato’ Kamil Othman echoed these sentiments, highlighting the potential impact of nurturing young digital talent on the country’s GDP and overall economic growth.

The event also featured keynote speeches from representatives of the Malaysian education and digital economy sectors, discussing the transformative role of micro-credentials in education and the digital economy. These talks underscored the importance of digital skill empowerment in the current era.

Panel discussions with past champions and representatives from leading educational institutions provided insights into the successes of the Micro-Credentials program and its role in enhancing international marketability.

This event is not just a national competition; it serves as a gateway to the global stage. The top three winners in each category will participate in the global championships in Anaheim, California. Since 2016, over 6,000 Malaysian youths have participated in this event, achieving remarkable success, including a World Champion title in 2021.

Educational institutions are encouraged to register their students before the event commences in February 2024. This championship is more than a competition; it’s a commitment by Acestar, the CCC, and various stakeholders like FINAS and MDEC to cultivate a nurturing environment for the development of digital creative talents, advancing social advocacy, and transforming education in Malaysia.