LazMall Brand Members Day exclusive Discounts of up to 70%
August 14, 2024Shoppers across Southeast Asia are in for an exciting mid-August as Lazada rolls out its highly anticipated LazMall Brand Members Day, the largest online sale for brand members, featuring a plethora of exclusive deals and discounts. The event kicks off in Thailand from August 16 to 18, 2024, and continues in Malaysia, Singapore, Indonesia, and Vietnam from August 20 to 22, 2024. During these three days, brand members will have access to exclusive offers from a wide array of top brands, including Abbott, L’Oreal Paris, Philips, Reckitt, Samsung, TCL, Unilever, Xiaomi, and many more beloved local and international names.
Jason Chen, Group Chief Business Officer of Lazada, highlighted the significance of crafting engaging and valuable shopping experiences: “Lazada is dedicated to delivering the Best Price and Best Experience to shoppers. By investing in initiatives like LazMall Brand Members Day, we can offer exclusive member-only deals and discounts across a multitude of international and local brands, while reinforcing LazMall as a trusted destination for authentic products and high-quality shopping experiences. This campaign also shines a spotlight on our Brand Membership program, an exclusive platform for LazMall brands to connect with and reward shoppers for their loyalty.”
LazMall Brand Members Day presents a variety of benefits for shoppers with brand memberships on Lazada, including:
- Savings of up to 70% at their favorite stores
- Exclusive member discount vouchers (with no minimum spend)
- Gifts with purchase
- Up to 2x more membership points on purchases
- Members-only vouchers and gifts redeemable with membership points
- Access to limited-edition assortments and bundles, available only during the sale
New brand members signing up during this period are also entitled to additional perks, such as welcome gifts, new member discount vouchers, and free membership points, making this the perfect time to join their favorite shops as members.
In Malaysia, the LazMall Brand Members Sale is led by five anchor brands: Abbott, Eucerin, Philips, Timberland, and Xiaomi, along with over 15 supporting brands including local and international favorites like Applecrumby, Aptamil, Bosch, BZU BZU, Dreame, Hisense, Hoppi, Huggies, Hugo Boss Fragrances, Kenvue, Marc Jacobs Fragrances, Nivea, Realme, Senheng, and Vivo. Many local LazMall sellers will also participate in the sale, offering special promotions for their brand members, ensuring a wide selection of products and offers tailored to the local market.
Notable deals during the LazMall Brand Members Sale include:
- Abbott: Redeem 300 points for a RM50 voucher (min. spend RM50) or 500 points for a RM100 voucher (min. spend RM100)
- Eucerin: Redeem 5,000 points for an RM50 voucher, receive a free Eucerin pH5 Lotion (20ml) with every order, and enjoy up to 60% off on Brand Members Day Sets
- Philips: Members-only discounts of up to 15% off (no minimum spend, capped at RM500)
- Timberland: Savings of up to 70% on selected products and limited-time 30% off discount vouchers
- Xiaomi: Savings of up to 75% on a wide range of products, with additional members-only vouchers for TVs, monitors, wearables, and robot vacuums
The Brand Memberships program on LazMall is an exclusive loyalty initiative where shoppers can join participating brand stores as members to access members-only offers, earn points with every purchase, and redeem free vouchers, gifts, and more with their points. As members accumulate points, they can upgrade to higher tiers for better perks. Each brand store offers a unique membership program, and there is no limit to how many brand memberships a shopper can have. Shoppers can easily join by clicking “Join Store Membership” on a participating brand’s page.
“Brand members are more likely to make repeat purchases with larger basket sizes. Our Brand Membership program is specifically designed to incentivize this behavior, contributing to double-digit growth in basket size and revenue. Participating brands have seen a 1.9 times increase in GMV compared to non-sale periods. We aim to leverage our strength in delivering authentic, high-quality products via LazMall to create more rewarding shopping events like this in the future,” added Chen.
