Lazada Unveils the Inaugural LazMall Super Category Day, Focused on Suncare
July 22, 2023Lazada, the pioneering eCommerce platform in Southeast Asia, is set to make history with its first-ever Super Category Day. Scheduled to take place in Malaysia on 27th July, the LazMall Super Category Day promises to be a groundbreaking event in the world of online shopping. Unlike any other campaign in the eCommerce industry, this event shines a spotlight on a specific product category, providing shoppers with an exceptional opportunity to explore and purchase the finest products at attractive prices.
The LazMall Super Category Day will kick off with a focus on suncare products, an increasingly popular category within LazBeauty – the beauty destination on Lazada. With rising temperatures across Southeast Asia, the demand for suncare products has surged, recording over 50% year-on-year growth in 2022 alone. This significant trend has motivated Lazada to launch this innovative campaign, offering both brands and consumers an enhanced shopping experience.
Clarissa Chen, Senior Vice President of Regional Strategic Accounts (Health & Beauty) at Lazada Group, expressed her enthusiasm for the event, saying, “We partnered with more than 100 brands and leveraged consumer insights to execute a campaign that breaks consumer trial barriers and engages shoppers through various touchpoints, empowering them to select the products that best suit their needs from the vast assortment available on Lazada. With LazMall Super Category Day, we aim to continuously innovate and improve our platform through our ‘Supers’ series, empowering brands to grow their business, while delivering an even better shopping experience for consumers.”
For the debut of LazMall Super Category Day, Lazada has collaborated with top brands such as Anessa, La Roche Posay, L’oreal Paris, Shiseido, and Supergoop! to create engaging and educational content. This content will help shoppers make informed decisions and select the best suncare products tailored to their specific needs.
The educational content will be available within the Lazada app and will also be delivered through LazLive, the in-app live streaming feature. The goal is to educate shoppers about the proper use of suncare products to maximize their effectiveness. During the campaign, viewers can tune in to LazLive episodes on the 26th and 27th of July, where the host, Ika Nabella, and beauty expert, Sarra Afiqah, will cover a wide range of topics based on consumer interests. These topics include the right application techniques and suitable product pairings for different skin types. For the first time ever, dedicated LazLive suncare content will be available under the Super Category Day LazLive tab.
As part of the LazMall Super Category Day, Lazada invites customers to explore a diverse range of sunscreen products catering to different skin types and preferences. Shoppers can enjoy attractive promotions of up to 50% on top suncare products from Lazada’s partner brands, making it the perfect opportunity to stock up on essential suncare items.
Apart from the Super Category Day, LazMall is renowned for its Super Brand campaigns, which have been instrumental in helping brands recruit up to 60% new buyers and achieve up to 25 times sales uplift compared to regular days. These campaigns have proven to be a win-win, benefiting both brands and consumers. Brands get to acquire new customers, increase revenue, and boost brand awareness, while shoppers get to enjoy exclusive discounts and an immersive online shopping experience with their favorite brands.
More information on Lazada’s first-ever LazMall Super Category Day can be found here.
