HMD Global Partners with FC Barcelona to Bring Fans Closer to the Game
October 23, 2024Human Mobile Devices (HMD), a leading European innovator in mobile technology, is excited to announce a series of exciting developments that highlight its commitment to global growth and innovation. A major highlight is its partnership with FC Barcelona, aimed at increasing brand visibility and enhancing fan engagement across multiple sports.
HMD is also preparing to launch the highly anticipated HMD Skyline and HMD Barbie™ phone in Malaysia, combining style with functionality. Tech enthusiasts can also look forward to the upcoming HMD Fusion series, designed to redefine the mobile experience with advanced features and endless customization options.
HMD Global Partners with FC Barcelona to Bring Fans Closer to the Game
HMD has officially become FC Barcelona’s Global Partner and Official Mobile Phone Partner. This collaboration covers FC Barcelona’s sports teams, including basketball, futsal, handball, and roller hockey, strengthening HMD’s presence across key venues and digital platforms over the next three years. This partnership goes beyond a commercial agreement, celebrating passion, creativity, and the spirit of the game by enhancing fan experiences through cutting-edge technology.
As part of this deal, HMD will benefit from digital advertising at the Olympic Stadium and later at Spotify Camp Nou, as well as across FC Barcelona’s digital platforms, which reach over 468 million people globally. To celebrate, HMD launched a video featuring celebrity barber Saul Peregrina, where a Barça fan gets a haircut blending the club’s crest with the HMD logo, highlighting the HMD Skyline’s features.
Lars Silberbauer, HMD’s Global CMO, commented, “FC Barcelona represents creativity and innovation in sports, and we share the same mindset when it comes to technology. Like Barça, we aim to connect and enhance people’s lives. As a long-time fan of the club, I’m thrilled to announce this partnership and look forward to doing amazing things with the club and its fans.”
Juli Guiu, Vice-President of FC Barcelona’s Marketing Area, added, “We are excited to partner with HMD, as we align on key values like transparency and responsible technology use, with a focus on future generations. Together, Barça and HMD are looking to the future.”
HMD Skyline: Reach for the Skyline
The HMD Skyline marks HMD’s entry into the 5G smartphone market, featuring top-tier camera technology designed for modern creators. Launching in Malaysia on 25 October 2024, the Skyline starts at RM1,999.
Advanced Camera Technology for Every Moment
The Skyline features a 50MP front camera with autofocus, eye-tracking, and a unique “selfie gesture” function, allowing users to take photos with simple hand signs. The 108MP Hybrid OIS triple rear camera includes a portrait mode, 4x zoom, and ultra-wide capabilities. AI Capture Fusion technology ensures clarity and precision even in zoomed images. To celebrate these photography features, Gen Z photographer Rosanna Elettra has created a stunning 10-image series shot entirely on the Skyline, showcasing vibrant nightlife and candid city moments.
Digital Well-Being and Long Battery Life
The HMD Skyline introduces a Detox Mode, designed to help users focus on real-world interactions and enhance well-being. With up to 48 hours of battery life and Qi2 magnetic charging, the Skyline is built for today’s active lifestyle.
HMD Barbie™ Phone: Nostalgic Glamour in Your Pocket
Following the Skyline, HMD is launching the HMD Barbie™ Phone, a retro flip phone combining style and nostalgia. This chic pink phone features a front mirror for touch-ups on the go and will launch in Malaysia on 25 October 2024 at RM599.
Charming Design and Customization
The HMD Barbie™ Phone includes two interchangeable covers, inspired by the 1992 Totally Hair Barbie™ and a classic “shooting heart” design. It also comes with a beaded phone strap featuring Barbie-themed charms, making it a playful and fun accessory. The sales package includes the phone, extra covers, a pink battery, retro stickers, and more.
Designed for Fun and Self-Expression
The Barbie™ Phone features a custom user interface with Barbie wallpapers and app icons. It’s not just a phone—it’s a lifestyle accessory, allowing users to express their individuality. Commenting on the launch, Lars Silberbauer said, “In a fast-paced world, this phone encourages users to step back from their smartphones and have fun, all while embracing the cultural icon that is Barbie.”
HMD Fusion Series: The Future of Customizable Mobile Technology
The HMD Fusion series is set to transform the smartphone experience, offering unprecedented customization. With features like Smart Outfits, including ring lights, wireless charging, rugged protection, and gaming enhancements, the Fusion series allows users to tailor their devices to suit their unique style. Launching soon in Malaysia, this series promises to redefine how we think about smartphones.
Stay tuned for more exciting updates as HMD continues to innovate and push the boundaries of mobile technology!
