Hada Labo Upgraded Premium Whitening Range with WhiTEQ Technology

Hada Labo, Japan’s No.1 lotion brand for 17 consecutive years, has unveiled its latest breakthrough in skincare: the upgraded Premium Whitening range, powered by WhiTEQ Technology and now Halal-certified to meet the needs of Malaysian consumers.

Trusted for its Perfect X Simple philosophy, Hada Labo is known for its pure and effective formulas, free from unnecessary additives, fragrances, and mineral oils. With this innovation, the brand combines Japanese skincare expertise with Halal assurance, giving women the confidence of brighter, hydrated skin that’s gentle and safe for daily use.

“At Hada Labo, we are committed to delivering skincare that is effective, safe, and trusted. With the new Premium Whitening range powered by WhiTEQ Technology and Halal certification, we want to give Malaysian women the confidence of brighter, hydrated skin — without compromising on gentleness or quality,” said Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.

The Power of WhiTEQ Technology

At the core of the new range lies WhiTEQ Technology — a patented encapsulated delivery system that penetrates deep into the skin, steadily releasing five powerful brightening ingredients to enhance results without irritation. The formula is also enriched with two types of Hyaluronic Acid to lock in long-lasting hydration and strengthen the skin barrier. The result: clearer, brighter, and deeply moisturized skin every day.

The five star brightening ingredients include:

• Niacinamide (Vitamin B3): Promotes even, radiant skin tone.
• Vitamin C (3-O-Ethyl Ascorbic Acid): A stable form of Vitamin C that brightens dull skin and restores radiance.
• α-Arbutin: Reduces the appearance of uneven skin tone for clearer skin.
• Vitamin A: Refines texture for smoother, luminous skin.
• Centella Asiatica Extract: Soothes and calms unevenness.

Proven Results in Just 14 Days

In a consumer test after 14 days of consistent use (Face Wash, Lotion Rich & Water Gel):

• 90% reported brighter skin
• 85% noticed fewer dark spots
• 90% saw a more even skin tone
• 95% experienced deep hydration

Full Range and Pricing

The upgraded Premium Whitening line offers 7 products, designed to meet diverse skin types and needs:

• Face Wash (100g, RM39.90): Gentle cleansing with triple brightening and anti-pollution action.
• Lotion (Light & Rich, 170ml, RM78.90): Advanced brightening with double moisturising benefits.
• Essence (30ml, RM95): Concentrated actives to boost elasticity and radiance.
• Water Gel Moisturizer (50g, RM85.90): Lightweight hydration for oily/combination skin.
• Water Cream Moisturizer (50g, RM85.90): Rich nourishment for normal to dry skin.
• UV Sunscreen SPF50+ PA+++ (30g, RM66.00): Protects against UV damage while brightening.

Availability

The new Hada Labo Premium Whitening range is now available at Watsons, Guardian, and major pharmacies nationwide, as well as online at Shopee, TikTok Shop, and Lazada.