Samsung’s 18-Year Rule in the Global TV Market
April 29, 2024Samsung Electronics continues to lead the global TV market, maintaining an unprecedented 18-year streak at the forefront. Market research firm Omdia reported that Samsung secured a 30.1% share of the global TV market in 2023, solidifying its position as the industry leader since 2006. This success is attributed to Samsung’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.
Since 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has exceeded 40 million units in cumulative sales. In 2023 alone, the QLED lineup sold 8.31 million units. Samsung also dominated the premium TV sector, particularly with TVs over 75 inches priced above $2,500, capturing a remarkable 60.5% market share in TVs over $2,500 and maintaining a lead with a 33.9% sales share for TVs over 75 inches.
In addition, Samsung’s OLED TV lineup achieved 1.01 million units sold in 2023, with a market share of 22.7%. With an expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is expected to increase further.
SW Yong, President and Head of Visual Display Business at Samsung Electronics, expressed pride in the company’s market leadership and commitment to advancing the industry. The introduction of the NQ8 AI Gen3 processor at CES 2024 marks the beginning of the AI Screen Era, promising groundbreaking advancements in smart TV technology powered by Tizen OS and sophisticated AI capabilities.
Looking ahead to 2024, Samsung is poised for continued innovation, setting new standards in home entertainment with advanced processors and AI features. Elevate your TV viewing experience with Samsung AI TV and complement it with a Soundbar for ultimate home entertainment. Pre-order now to experience the future of TV technology.
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