Samsung Celebrating 75 Accolades at iF Design Awards 2024

Samsung Celebrating 75 Accolades at iF Design Awards 2024

April 7, 2024 0 By Rowena Cletus

Samsung Electronics Co., Ltd. proudly announced its achievement of receiving 75 awards at the prestigious International Forum (iF) Design Awards 2024, a renowned German design competition. Among these accolades were two Gold Awards, one for the Samsung OLED TV (S95C) and another for the packaging of the Galaxy Z Flip5 Maison Margiela Edition.

Established in 1953 as Die Gute Industrieform e.V., the iF Design Awards assess various aspects such as differentiation and impact across nine categories, including Product Design, Packaging Design, Communication Design, and User Experience (UX) among others.

TM Roh, President and Head of the Corporate Design Center at Samsung Electronics, highlighted the significance of design in enhancing user experiences with consumer electronics. He emphasized Samsung’s commitment to design innovation that aligns with evolving consumer lifestyles.

The Gold Award-winning Samsung OLED TV (S95C) boasts an ultra-slim 11mm thickness, facilitating a seamless installation that enhances the space’s aesthetics while delivering immersive audio-visual experiences with Dolby Atmos technology.

The packaging of the Galaxy Z Flip5 Maison Margiela Edition, another Gold Award winner, embodies Maison Margiela’s distinctive style through a unique stitching pattern and paper-based woven book cloth fabric, blending haute couture aesthetics with the device’s presentation.

The 75 awards across various categories included recognition for products like the Bespoke AI Laundry Combo™, Music Frame wireless speaker, and the Galaxy Z Flip5 and Galaxy Z Fold5 foldable smartphones. These products leverage innovative design to maximize functionality and user experience.

Other recognized products and services include Daily Board, Q-Symphony, and the Design Samsung Website. Daily Board offers useful information on the TV screen without turning it on, Q-Symphony enhances immersive audio experiences, and the updated Design Samsung Website provides an improved mobile experience and user-friendly interface.