Rohto-Mentholatum Celebrates 30 Years of Care with a Heartfelt Campaign
October 14, 2025Kuala Lumpur, October 2025 — Rohto-Mentholatum (M) Sdn. Bhd. celebrates its 30th anniversary with more than just gratitude — it marks this milestone with a heartfelt movement to give back to the community. In a meaningful outreach initiative, the company brought its long-standing icon, the “Little Nurse,” to life through a campaign dedicated to spreading love and happiness to the elderly.
Known for trusted brands such as Hada Labo, Sunplay, Selsun, Mentholatum Acnes, and Mentholatum LipCare, Rohto-Mentholatum has been a household name in personal and skincare for Malaysians since 1995. Yet, beyond every product lies a deeper symbol of compassion — the Little Nurse, the beloved figure in the company’s corporate logo.
“She’s the heart behind our brand. As we celebrate this milestone, we’re turning her values into action — proving that small gestures, rooted in care, can brighten someone’s day,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn. Bhd.
To bring this spirit of care to life, Rohto-Mentholatum collaborated with Watsons Malaysia to launch a charity initiative. For every unit sold of selected products from Hada Labo, Sunplay, Mentholatum Acnes, Mentholatum LipCare, and Selsun during August 2025, RM0.10 was donated to support the campaign. With the support of Malaysian consumers, the initiative successfully raised RM40,000, which was used to fund donations and activities for elderly care homes.
As part of this outreach, the company organised interactive sessions and delivered essential supplies to four elderly care homes across the Klang Valley: Pusat Jagaan Al-Fikrah, Rumah Orang-Orang Tua Seri Setia & Sungai Way, Persatuan Warga Emas Klang, and Chester Home.
Joined by Rohto-Mentholatum employees, the visits were filled with laughter, music, and connection — rekindling joy across generations. “It was heartwarming to see smiles light up the room. For many of our employees, it was a reminder that care isn’t just something we put into our products — it’s something we can give with our time and hearts,” added Lim.
As Rohto-Mentholatum looks ahead, this campaign reflects its enduring mission — to care beyond products, to care for people, and to care for the future.
