Love, Bonito Flagship Store at The Exchange TRX

Love, Bonito Flagship Store at The Exchange TRX

December 5, 2023 0 By Rowena Cletus

Fashion enthusiasts in Malaysia, get ready to elevate your style game as Love, Bonito, Southeast Asia’s largest omni-channel womenswear brand, proudly opens its first flagship store in the country! Situated in the upscale lifestyle hub of The Exchange TRX, this expansive 6,000-square-foot space promises unparalleled comfort and style.

To celebrate the grand opening, customers will receive a complimentary gift* with a minimum spend of RM300 at Love, Bonito TRX.

Dione Song, CEO of Love, Bonito, expressed gratitude for the local community’s support and emphasized the brand’s commitment to providing a holistic experience for Malaysian customers. The larger storefront not only allows for a wider assortment but also enables the hosting of community-based events, including exclusive previews of collection launches and styling workshops.

The flagship introduces innovative features to enhance the shopping experience, including an electronic queueing system, a lounge area, and a modular fitting room. The electronic queueing system, a first in the Malaysian fashion industry, enables customers to browse the store while waiting for the fitting room without enduring long queues. The modular fitting room can transform into a larger space, allowing customers to try on pieces with companions while maintaining privacy. For those shopping with friends, a dedicated lounge area provides a haven for relaxation and leisure.

This festive season, Love, Bonito invites shoppers to be the ‘It Girl’ with its Christmas collection at The Exchange TRX. Featuring glittery sequins, iridescent liquid lamé, fuzzy knits, and velvety pleather, the collection combines glamour and comfort. Highlights include the Gyla Straight Neck Column Midi Dress, Valrie Asymmetric Ruched Tube Top, Isbeth Asymmetric Knit Toga Top, and Faiza Sequined Flare Pants, perfect for office Christmas parties and family reunions.

For bold colors and unexpected cuts, options like the Sola Halter Midi Dress, Shanneth Asymmetric Off Shoulder Top, and Carter Sequined Column Midi Dress are ideal for cocktails with girlfriends.

Come experience the magic of Love, Bonito at its flagship store located at Tun Razak Exchange (TRX), Level 1, L1.29 & L1.29A.

For more information on Love, Bonito, please visit