Samsung Vision for AI and Cutting-Edge Innovations at CES 2025

Samsung Vision for AI and Cutting-Edge Innovations at CES 2025

January 8, 2025 0 By Rowena Cletus

Samsung Electronics has unveiled Samsung Vision AI at CES 2025, presenting groundbreaking advancements in AI-powered screens and devices aimed at enhancing everyday life. The announcement also introduced the flagship Neo QLED 8K QN990F, updates to its Lifestyle TVs, and a glimpse into future display technologies. These innovations embody Samsung’s vision of transforming screens into intelligent, adaptive companions that simplify and enrich daily living.

“We believe TVs should be more than devices for passive consumption; they should be interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business, at Samsung Electronics.


Introducing Samsung Vision AI: Smarter, Adaptive Screens

Samsung Vision AI marks a major leap in delivering intelligent, seamless screen experiences. These screens are designed to adapt to their surroundings, learn user preferences, and offer intuitive features, transforming them into smart companions that:

  • Enhance entertainment through AI-driven picture and sound quality.
  • Simplify interactions with personalized features like Generative Wallpaper, which creates dynamic art that matches your mood or setting.
  • Integrate into connected lifestyles via the SmartThings ecosystem, offering real-time Home Insights for safety and updates, along with Pet and Family Care features that monitor loved ones and adjust home settings for added comfort.

With Vision AI, every on-screen moment is tailored to its environment, ensuring stunning clarity, immersive sound, and seamless interactions.


Flagship Neo QLED 8K QN990F: Redefining Premium Entertainment

Samsung’s Neo QLED 8K QN990F is its most advanced TV to date, featuring cutting-edge technology and sleek design. Powered by the NQ8 AI Gen3 Processor, it offers:

  • 8K AI Upscaling Pro: Enhances lower-resolution content to stunning 8K quality.
  • Auto HDR Remastering Pro: Analyzes content frame by frame for lifelike visuals and vibrant colors.
  • Adaptive Sound Pro: Optimizes speech, music, and sound effects for a balanced audio experience.
  • Color Booster Pro: Enriches colors using AI-driven scene analysis.
  • AI Mode: Adjusts picture and sound for an optimal viewing experience in any setting.

Encased in an ultra-slim design, the QN990F seamlessly combines performance and aesthetics, making it a centerpiece of any living space.


Expanding Art and Display Innovation

Samsung continues to blend art and technology with the expansion of its Art Store and the introduction of The Frame Pro.

  • The Samsung Art Store now features over 3,000 curated artworks from global partners like MoMA and the estates of Magritte and Basquiat. This collection is available on more devices than ever, including Neo QLED, QLED, and The Frame models.
  • The Frame Pro, equipped with Neo QLED technology, delivers enhanced colors, deeper blacks, and superior picture quality for both art and video content. It also features the Wireless One Connect, enabling flexible installations that blend seamlessly into any space.

Future-Forward Innovations: The Premiere 5 and MICRO LED Beauty Mirror

Samsung showcased exciting advancements that redefine how technology integrates into daily life:

  • The Premiere 5: A triple-laser ultra-short-throw projector with interactive touch capabilities, allowing users to engage directly with projected content and even create immersive displays on everyday objects.
  • MICRO LED Beauty Mirror: A high-tech mirror that analyzes skin types and provides personalized beauty recommendations. Developed in collaboration with Amorepacific, this innovation exemplifies how technology can elevate self-care routines.

Partnering with Microsoft for Smarter AI Integration

Samsung has partnered with Microsoft to incorporate Copilot into its new Smart TVs and Monitors. This feature allows users to search for on-screen content, receive personalized recommendations, and access other AI-driven services through voice commands or remote control.


Reimagining What Screens Can Do

From adaptive screens that personalize your experience to innovations in art and home living, Samsung is redefining the role of displays in everyday life. With Samsung Vision AI and its most comprehensive lineup yet, the future of home entertainment and smart living has never been more exciting.