Samsung Named World’s Best Brand in YouGov’s Global Rankings for 2025
March 2, 2025Samsung Electronics has once again been crowned the world’s best brand in YouGov’s Best Global Brands 2025 rankings, securing the top spot for the second consecutive year.
After ranking fourth in 2017, Samsung consistently remained in the top 4 before reaching second place in 2021 and claiming the #1 position in 2022. This year, Samsung is one of only two Asian brands to make it into the global top 10.
YouGov’s Best Global Brands 2025 rankings are based on insights from over 1 million consumer surveys across 28 markets, evaluating brands based on six key attributes: Impression, Quality, Value, Customer Satisfaction, Reputation, and Recommendation.
“Brands have never been more important. In today’s dynamic marketplace, consumer sentiment can make or break a company’s success, making brand perception critical,” said YouGov CEO Steve Hatch.
Samsung’s strong brand recognition was further highlighted in Interbrand’s “Best Global Brands” rankings in October 2024, where it was named a Global Top 5 brand for the fifth consecutive year. Samsung’s brand value surpassed $100 billion for the first time, a milestone driven by its expanding AI-powered product lineup, enhanced device connectivity, and ongoing commitment to sustainability.
