Samsung Lights Up Kuala Lumpur with Galaxy Z Series Launch at CuBig @ KLCC Junction
July 25, 2026Samsung Malaysia Electronics has taken the excitement of the Galaxy Z series launch beyond smartphones by transforming CuBig @ KLCC Junction into a stunning immersive showcase. Held alongside the global Galaxy Unpacked event, the installation celebrated Samsung’s latest foldable innovations through a captivating blend of digital storytelling and physical design.
Visitors were treated to a series of eye-catching visuals featuring the all-new Galaxy Z series, alongside a custom-built life-sized model of the Galaxy Z Fold8. The installation highlighted Samsung’s latest foldable innovation, creating an experience that seamlessly merged the digital and physical worlds.
Located on the façade of Bangunan Getah Asli, the newly upgraded CuBig @ KLCC Junction features one of the city’s most recognisable digital displays. Since its debut, the landmark has become a popular destination for premium digital campaigns, making it the ideal location for Samsung to introduce its latest foldable lineup to millions of Malaysians.
The spectacular takeover reflects Samsung’s commitment to innovation beyond its products. By combining cutting-edge display technology, creative storytelling and one of Kuala Lumpur’s most iconic digital landmarks, Samsung delivered a memorable launch experience that reimagined how consumers interact with technology in the heart of the city.
Win a Pair of Galaxy Buds4 Pro
To celebrate the launch of the Galaxy Z series, Samsung is allowing fans to win a pair of Galaxy Buds4 Pro.
To participate, simply answer the question featured in Samsung’s contest post and include the hashtags #MyFoldWish, #GalaxyZFold8Ultra, and #GalaxyZFold8 in your entry.
The contest is available on Samsung Malaysia’s Facebook, Instagram and X platforms and runs until 13 August 2026. Terms and conditions apply.
