Samsung Driven Redefining TV Audio

Samsung Electronics, the reigning global leader in TV manufacturing for 17 consecutive years, has maintained a dominant position in the soundbar market for nine years running since 2013. The key to Samsung’s enduring success lies in its dynamic team of innovative engineers, leading the charge in redefining how people consume content. Central to this transformation is Samsung’s integration of artificial intelligence (AI) technology, harnessing AI to enhance both sound and picture quality across its screens.

In a recent interview with Samsung Newsroom, the company’s engineers shed light on how AI has played a pivotal role in revolutionizing the sound experience in Samsung devices.

Embracing AI for Sonic Perfection

Samsung’s journey into AI-driven sound began about six years ago when the Sound Device Lab, part of the Visual Display Business at Samsung Electronics, recognized the potential of AI in improving TV sound quality. With the advent of the Neural Processing Unit (NPU), AI’s application to TV audio became feasible, opening the door to significant advancements. AI, in the form of machine learning, has since become a cornerstone of Samsung’s approach to elevating the TV viewing experience, especially in terms of sound quality.

One notable AI application is a deep learning algorithm capable of distinguishing and separating the primary voice on the screen from other sounds. This technology goes beyond traditional equalizers by analyzing content scene by scene, enhancing various audio elements such as human voices, background music, and sound effects. Importantly, this optimization happens seamlessly behind the scenes, ensuring users enjoy optimal sound without any hassle.

SpaceFit Sound: Tailoring Audio to Your Environment

To truly optimize sound from TVs, Samsung introduced the SpaceFit Sound feature, which utilizes AI technology to assess the surrounding environment and adjust sound accordingly. The built-in microphone automatically identifies factors in the room, like the distance between the TV and the wall and the room’s acoustic properties, to optimize sound quality. This feature takes into account changes in acoustic properties caused by various factors, ensuring the best sound quality regardless of the TV’s location.

Q-Symphony 3.0: Harnessing Hyperconnectivity for Three-Dimensional Sound

Samsung’s Q-Symphony technology takes sound to the next level by orchestrating a harmonious interplay between a TV’s speakers and a connected soundbar. This creates a unified, immersive soundstage that complements the visual experience. The latest Q-Symphony 3.0 integrates a neural processor and AI-based real-time voice separation technology, providing three-dimensional sound by optimizing audio elements like voices, background music, and sound effects based on the type of content and user preferences. This ensures that viewers experience sound exactly as intended by content creators.

Unifying Picture and Sound Experiences

AI is at the heart of Samsung’s audio strategy, enriching the viewing experience with features like Active Voice Amplifier, Human Tracking Sound, and OTS Pro, all of which use AI algorithms to deliver clear and immersive audio. These features rely on neural processors that analyze both auditory and visual cues to create a synchronized audio experience.

The Future of Sound with Samsung

Samsung’s Sound Device Lab aims to recreate original sound as artists intended, using AI to fine-tune audio settings while keeping user-friendliness in mind. The lab continues to leverage AI and measurement systems to analyze sound settings and spaces, ensuring optimal sound quality. In the era of multi-device sound experiences, Samsung is committed to improving inter-device connectivity and enhancing features like Q-Symphony to offer users the ultimate audio experience.

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