Samsung Bespoke AI Appliance Lineup in Malaysia

Samsung Malaysia Electronics is ushering in a new era of smart home living with the official launch of its 2025 Bespoke AI lineup. The new range includes the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Laundry Top Load, and the Bespoke AI Jet Ultra vacuum – all designed to make daily routines easier, more efficient, and more connected.

Built on Samsung’s vision of meaningful innovation, these appliances are powered by AI and seamlessly integrated with SmartThings, Bixby voice control, and Samsung Knox security, offering Malaysian households a smarter way to manage their homes.

Personalized Food Storage with the Bespoke AI Side-by-Side Refrigerator

At the heart of the new refrigerator is a 9-inch LCD AI Home screen, which not only looks sleek but acts as a smart hub. You can take calls, play music, get recipe suggestions, or even check your food inventory — all from the fridge!

One of its most convenient features is Auto Open Door, which uses sensors to detect when your hands are full and opens with just a light touch or a voice command. Meanwhile, the AI Energy Mode helps monitor electricity usage and can reduce power consumption by up to 10% by optimizing the compressor’s speed and defrost cycles.

To keep things fresh, it includes a UV deodorizer and air filter, maintaining a clean environment and eliminating unwanted odours.

Effortless Laundry with the Bespoke AI Top Load Washer

Doing laundry is about to get smarter and quieter. Samsung’s new Bespoke AI Top Load Washer (available in sizes from 13kg to 21kg) features AI Wash, which detects fabric type and load weight to automatically adjust wash settings for the best results.

For eco-conscious users, the AI Energy Mode can reduce energy consumption by up to 20% on selected wash cycles. And if noise has ever been an issue in your home, AI Vibration Reduction Technology Plus (VRT+) ensures quieter washing, no matter the floor type.

It also comes equipped with Ecobubble™ technology for deep yet gentle cleaning – using up to 25% less energy, 13% less water, and delivering faster wash times with improved fabric care.

Powerful Cleaning with the Bespoke AI Jet Ultra

For those who value a spotless home, the Bespoke AI Jet Ultra is Samsung’s most powerful cordless vacuum yet. With up to 400W suction power and a HexaJet Motor, it’s built to tackle dirt and dust effortlessly.

It features an upgraded AI Cleaning Mode 2.0 that adjusts suction power automatically based on floor type and brush load, optimizing cleaning while saving battery life. Speaking of battery — you’ll get up to 100 minutes of cleaning time in Min mode, perfect for covering large areas in one go.

Plus, with a Multi-layered Filtration System and HEPA technology, it captures fine dust and allergens with 99.999% efficiency. Its built-in screen even displays notifications and battery status, while Wi-Fi connectivity lets you check performance through the SmartThings app.

Built for Security and Peace of Mind

Samsung isn’t just focusing on convenience — it’s also strengthening security at home. All new Bespoke AI appliances come with Samsung Knox, offering multi-layered protection for your data. With Knox Vault, sensitive information like passwords is stored in a secure hardware chip, and Post-Quantum Cryptography (PQC) adds another layer of future-ready protection.

To top it off, SmartThings Home Care lets you monitor appliance status, receive maintenance alerts, and even get remote support if something goes wrong.

Final Thoughts

With the 2025 Bespoke AI lineup, Samsung is transforming everyday household chores into seamless, intelligent experiences. Whether it’s smarter cooking, simplified laundry, or powerful cleaning, these appliances are built to adapt to your lifestyle — saving time, energy, and hassle.

Want to learn more? Visit: Samsung Bespoke Home