realme Bold Three-Year Plan at MWC 2025, Aiming to Double Global Users and Dominate the Mid-to-High-End Market
March 4, 2025realme, the world’s fastest-growing smartphone brand, has set an ambitious course for the future with a newly unveiled three-year strategic plan at MWC 2025. The brand aims to double its global user base while strengthening its foothold in the mid-to-high-end market. Adding to the excitement, realme also teased upcoming IP collaborations, hinting at thrilling new partnerships.
“As realme enters a new era of growth, we remain committed to user-driven innovation for sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our strategy not only focuses on market expansion but also on empowering young users as a tech popularizer, consistently pushing the boundaries of technology.”
Aiming Big: Doubling Global Users in Three Years
Starting in 2025, realme is accelerating its market expansion with a clear vision—doubling its global user base and solidifying its presence in the mid-to-high-end segment over the next three years. The brand has mapped out a comprehensive strategy focusing on product development, brand growth, and technological innovation to achieve this.
At MWC 2025, realme revealed the global positioning of its three signature product lines, each designed to deliver outstanding tech experiences for young users worldwide:
- GT Series – “Next-Level Performance Flagship with AI”: Combining top-tier performance, exceptional gaming, cutting-edge AI, and ultra-clear imaging to redefine user experience.
- Number Series—”Midrange Performance Benchmark”: Its powerful performance, outstanding camera capabilities, and sleek design make it the go-to choice for young users who balance work and play.
- C Series – “Better Tech for Youth”: Delivering ultra-smooth, durable experiences with unbeatable value in its price segment.
As part of its mission to popularize AI, realme is leading the charge in AI-powered smartphones with its NEXT AI initiative. This focuses on AI imaging, AI efficiency, and AI gaming, ensuring smarter and more accessible technology for all. Over the next three years, realme plans to launch 100 million AI-powered smartphones, while continuing to deliver top-tier chipsets and massive battery capacity across its product range.
Gaming and IP Collaborations: Exciting New Partnerships for Young Users
Starting in 2025, realme is reinforcing its position as a tech brand that excels in performance, design, and youth-centric innovation. Over the next three years, the brand will introduce multiple high-impact initiatives, including groundbreaking gaming partnerships and cross-industry collaborations.
realme is teaming up with leading gaming companies to revolutionize mobile gaming, empowering young players to be bold and fearless. The brand has partnered with Mobile Legends: Bang Bang (MLBB), Free Fire, and Honor of Kings (HOK) for exclusive events, co-branded content, technical innovations, and customized gaming products. With a strong focus on delivering high frame rates, ultra-low latency, and immersive gaming experiences, realme is setting a new standard for mobile gaming.
Beyond gaming, realme is also diving into highly anticipated IP collaborations. This year, the brand will announce two major partnerships with top entertainment and luxury IPs, resulting in exclusive limited-edition products that blend creativity, innovation, and premium design.
As realme embarks on this bold new chapter, it remains dedicated to delivering cutting-edge technology and exceptional user experiences, shaping the future of smartphones for the next generation.
