SUPER™ Classic A Bold Addition to Your Coffee Routine
August 15, 2023For coffee enthusiasts across Malaysia, there’s exciting news brewing in the world of beverages. SUPER™, the brand renowned for catering to Malaysian taste preferences, is expanding its lineup with the introduction of SUPER™ Classic – an instant black coffee crafted from 100% Robusta beans, promising a bold yet smooth cup of coffee that is set to redefine your coffee experience.
A Toast to Malaysian Coffee Traditions
SUPER™ Classic emerges as a shining star in SUPER™’s diverse range of offerings, responding to the ever-evolving tastes of today’s coffee connoisseurs. Not just limited to coffee, SUPER™ has become a symbol of convenience and excellence in catering to various beverage preferences including milk tea and cereal drinks.
Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia, the brand owner of SUPER™ Coffee, highlighted, “We Malaysians love our coffee strong with condensed milk or evaporated milk. We seek instant coffee that is full-bodied in taste and intensely aromatic so that the robust coffee flavour can come through the creaminess.”
Fueling Malaysians with Convenience and Flavor
The debut of SUPER™ Classic stands as a testament to SUPER™’s ongoing commitment to providing Malaysian consumers with refreshing and convenient beverages. Fiona Tan further emphasized, “With our long working hours, we need a strong and flavourful coffee that will awaken our senses and kick-start our mornings. We need a delightful cup that will fuel rich conversations and keep us rejuvenated all day long.”
Notably, the association of Shuib as the brand ambassador for SUPER™ Coffee couldn’t be more fitting. Shuib’s story resonates with the daily experiences of everyday Malaysians, juggling multiple roles from being a husband and father to a successful radio deejay and entrepreneur.
“From day one, we knew Shuib was the perfect ambassador for us because he exemplifies the experience of an everyday Malaysian. In both good and challenging times, we Malaysians are always resilient, we work incredibly hard, giving our best to better the lives of those around us. We are excited to collaborate with Shuib as we share these values and a common passion for a great cup of ‘kopi padu’ to help us power through the day,” Fiona added.
Celebrate Hari Malaysia with SUPER™
In the spirit of Hari Malaysia celebrations, SUPER™ has an exciting treat for its fans. The ‘Semarakkan Hari Malaysia’ contest, running from August 16 to September 30, 2023, offers participants a chance to win incredible prizes, including a Modenas Dominar D250, an exclusive dining experience with Shuib, and shopping vouchers worth RM21,000. To enter, simply make a purchase of any SUPER™ product and follow the terms and conditions.
With SUPER™ Classic joining the league, SUPER™ continues to be at the forefront of delivering innovative, convenient, and delightful beverages that resonate with the essence of Malaysia and its vibrant coffee culture. It’s not just a coffee; it’s a tradition, a conversation starter, and a journey through the rich flavors that define the Malaysian experience.
