Sunplay Launches Skin Aqua Hyaluronic Acid Serum UV Sunscreen in Malaysia
April 4, 2026Sunplay, under Rohto-Mentholatum Malaysia, has introduced its latest innovation — the Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen, a next-generation sunscreen designed to hydrate like a serum while delivering daily UV protection.
Built for Malaysia’s hot and humid climate, the new formula goes beyond basic sun protection. It addresses common skin concerns such as moisture loss, dryness, and dullness caused by prolonged sun exposure — offering a more holistic approach to everyday skincare.
A Sunscreen That Feels Like Skincare
The standout feature of this sunscreen is its lightweight, serum-like texture that absorbs quickly into the skin without leaving a white cast or sticky residue.
Formulated with three types of Hyaluronic Acid, it works to replenish and lock in moisture while protecting the skin from harmful UV rays. The result is a comfortable, breathable finish that fits seamlessly into modern skincare routines — even under makeup.
According to Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, today’s consumers expect more from their sunscreen.
It’s no longer just about protection — it’s about skincare benefits, comfort, and consistency. This new formula is designed to feel so light and hydrating that users will actually want to apply it every day.
Backed by Positive Consumer Feedback
User testing showed strong satisfaction with the overall experience:
- Users found it lightweight and non-sticky
- Many reported long-lasting hydration with no white cast
- It delivers a natural glow and works well under makeup
- The texture feels similar to a skincare serum upon application
These results highlight its positioning as a sunscreen that blends protection with skincare seamlessly.
Key Features at a Glance
- Broad-spectrum UV protection against UVA and UVB rays
- Triple Hyaluronic Acid complex for multi-level hydration
- Long-lasting moisture to keep skin soft and supple
- Anti-pollution protection against fine dust and particles
- Gentle formula free from parabens, alcohol, fragrance, colourants, and mineral oil
- Lightweight texture with fast absorption and no residue
- Allergy-tested, suitable for sensitive skin
Experience the “Aquaverse” Pop-Up
To celebrate the launch, Sunplay is hosting an immersive pop-up experience at
Starhill Piazza from 10 to 12 April 2026.
Visitors can explore interactive zones such as:
- UV World – Learn how sun exposure impacts your skin
- Power of Serum – Discover the benefits of Hyaluronic Acid
- Zero-Feel Test Bar – Try the ultra-lightweight sunscreen texture
- Sunplay Aqua Station – A refreshing outdoor cooling space
Guests who complete the experience will receive complimentary samples, while shoppers can enjoy discounts, exclusive gifts, and even a free drink — while stocks last.
Availability
The Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen is priced at RM65.90 and is now available at major pharmacies and online stores nationwide.
For more details, visit Sunplay Malaysia’s official website or social media channels.
