Samsung’s Vision for Foldables and Galaxy AI in SEAO

For more than a decade, the bar phone was the gold standard of mobile innovation, a gateway into our digital lives. Over time, smartphones evolved—transforming in both form and function to meet the changing needs of modern living.

Today, we are at a new inflection point. At Samsung, we are not just observing the next phase of mobile—we are driving it. Our belief remains simple yet powerful: technology must adapt to the way we live, work, and play, in ways both big and small.

With the launch of the new Galaxy Z Fold7 and Galaxy Z Flip7, we are ushering in a new era of mobile computing—an era where foldables are no longer niche, but a definitive standard for versatility, productivity, and self-expression.

A New Form Factor for New Behaviours

Our journey of design innovation began in 1996, when we declared the “Year of Design Revolution.” Since then, human-centered design has been at the heart of our philosophy: technology should not only help us do more, but inspire us to be more.

This vision is now unfolding across Southeast Asia and Oceania (SEAO), where two key behaviours are shaping the foldable revolution:

• Creative expression and individuality: The Galaxy Z Flip Series has become a cultural icon among creators. With Flex Mode, users can set the device upright, freeing their hands to capture content and engage with their communities. The new Galaxy Z Flip7 enhances this experience with its expansive 4.1-inch FlexWindow, Now Brief updates, and a stylish, compact form factor that doubles as a statement piece.
• Productivity and performance: The Galaxy Z Fold Series is redefining how professionals and entrepreneurs in SEAO work in a mobile-first economy. The Galaxy Z Fold7—our thinnest and lightest yet—offers an expansive canvas powered by a 200MP camera, best-in-class processor, and Galaxy AI designed for its large, flexible display. It transforms instantly from a phone into a productivity hub, delivering genuine competitive advantage.

Galaxy AI: An Intelligent Canvas for the Future

We first introduced Galaxy AI with the Galaxy S24 Series, and today, more than 70% of Galaxy S25 users actively leverage its suite of Samsung and Google AI tools. Foldables now take this further.

With One UI 8, foldables integrate large-screen optimization with multimodal AI, delivering experiences that feel almost intuitive. For instance, Gemini Live allows users to share their screen or camera and receive instant insights, while the ProVisual Engine delivers pro-grade photography in a foldable form factor.

Our vision for ambient intelligence is clear: to seamlessly integrate AI into daily life until it feels second nature—anticipating needs, working quietly in the background, and making life more effortless.

Confidence in an Unfolding Future

From bold concept to mainstream premium category, foldables have redefined what’s possible in mobile. Every day, we see their impact in the hands of users and hear it directly from our community through platforms like Samsung Members, where co-creation is shaping the future of mobile.

For Samsung, foldables represent more than just innovation—they embody our commitment to technology that enriches lives. With SEAO as a thriving hub of youthful energy, digital creativity, and entrepreneurial spirit, the future of mobile is not just arriving—it is unfolding before our very eyes.