Samsung Innovative VXT Platform for Digital Signage Management

Samsung Electronics has officially introduced its Visual eXperience Transformation (VXT) Platform, a revolutionary cloud-native Content Management Solution (CMS) designed to unify content creation and remote signage management. This platform is especially user-friendly, providing businesses with a seamless way to manage their digital displays.

Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics, emphasizes the importance of cloud migration in today’s tech landscape. “VXT represents a significant step towards this shift, making advanced signage technology more accessible and user-friendly, regardless of the user’s location,” Lee states.

Key Features of the VXT Platform:

1. Cloud-Native Efficiency: Building on its predecessor, MagicINFO™, Samsung’s VXT is a cloud-native solution that simplifies software deployment and updates through a cloud portal. This eliminates the need for manual updating, and devices can be easily registered using a 6-digit code for quick and secure setup.
2. Versatile for Various Sectors: VXT is suitable for a wide range of industries, including retail, hospitality, food and beverage, and corporate sectors. It has already gained traction with significant partners like Hy-Vee’s RedMedia, managing over 10,000 Samsung smart signage screens.
3. Intuitive Content and Screen Management: The VXT platform is a turnkey solution encompassing three CMS modules – VXT CMS, VXT Canvas, and VXT Players. These modules make creating and managing content more straightforward than ever, featuring intuitive interfaces and robust security measures.
   • VXT CMS: Offers an intuitive interface for content, playlists, and schedule management, along with real-time remote device management.
   • VXT Canvas: A WYSIWYG-based tool for effortless content creation, supporting various templates and widgets.
   • VXT Players: Supports Tizen and Android-based players and enables the management of multiple web elements on one screen.
4. Pre-Integrated Repeatable Solutions (PIRS): VXT includes various solutions like VXT Art, Link My POS, and Ngine Real Estate and Automotive, integrating third-party services and content for enhanced usability.
5. Remote Control and Management: VXT supports both desktop and mobile devices, allowing users to manage their content from anywhere. This flexibility caters to the needs of different users.
6. Reduced Downtime and Energy Management: The platform is designed to minimize downtime in digital signage operations and includes an early warning feature for proactive issue management. An energy management tool also provides insights into energy consumption, enabling users to optimize their settings.

For more information on Samsung’s VXT platform, please visit https://vxt.samsung.com.Stay tuned for more information on: https://www.samsung.com/my/