Samsung Event at CES 2026: ‘The First Look’

Samsung Event at CES 2026: ‘The First Look’

December 4, 2025 0 By Rowena Cletus

Samsung Electronics will host The First Look on January 4 at 7 PM PST in the Latour Ballroom at the Wynn Las Vegas, just two days before CES 2026. The company will reveal its 2026 vision for the Device eXperience (DX) Division and introduce new AI-powered customer experiences.

TM Roh, CEO and Head of DX Division, will deliver the keynote, joined by SW Yong, President of Visual Display, and Cheolgi Kim, EVP of Digital Appliances, who will outline their 2026 business directions. The event will stream live on Samsung Newsroom, Samsung’s official YouTube channel, and Samsung TV Plus. Samsung will also host additional showcases at the Wynn Las Vegas through January 7.

CategoryNews Samsung
TagsSamsung CES Samsung Electronic

About The Author

A connoisseur of fashionable mobile tech, Rowena believes that technology should advance to a point where function can follow form. She covers a variety of topics, but is most passionate about tech that improve our humanity.

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