realme 13 Pro Series Pioneering a New Era in AI Imaging

realme 13 Pro Series Pioneering a New Era in AI Imaging

July 5, 2024 0 By Rowena Cletus

realme, the world’s fastest-growing smartphone brand, today unveiled its highly anticipated ultra-clear camera with AI, the realme 13 Pro Series, at the realme AI Imaging Media Preview Event in Bangkok.

Themed “The Future is Here: AI is Revolutionizing Mobile Imaging,” the event brought together industry leaders and experts to explore the transformative impact of AI on mobile imaging technology. Notable guests included Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China, who presented TÜV Rheinland’s latest insights on mobile photography innovation, and Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited, who announced a new collaboration between Sony and realme via video presentation.

Through this collaboration, the realme 13 Pro Series will debut Sony’s LYT-701 sensor, promising significant advancements in imaging experiences, further enhanced by realme’s industry-leading AI Photography Architecture, HYPERIMAGE+.

Francis Wong, Head of Product Marketing at realme, stated, “We are on the brink of a revolution in mobile photography. For years, the smartphone industry has been competing in a race to outdo each other in terms of imaging hardware—megapixels, sensor sizes, and lens technology. While smartphones continue to provide users with increasing flexibility and control over their shots, advancements in optical solutions have reached a limit. The future is not about hardware alone. AI is the new battlefield where the future of mobile photography will be decided.”

Marking its latest achievement in AI innovation, realme has developed HYPERIMAGE+, the industry’s first AI photography architecture. This three-layer architecture includes flagship optics, on-device AI imaging algorithms, and cloud-based AI image editing.

At the base of HYPERIMAGE+, cutting-edge optics consisting of multiple lenses, periscope lenses, and large sensors form the foundation for advanced photography solutions capable of capturing high-quality images. Building on this, AI imaging algorithms and AI image editing further process image data to enhance the visual quality of photo and video content. This comprehensive approach takes mobile photography to new heights, enabling users to enjoy ultra-clear camera capabilities with AI from the convenience of their smartphone.

Powered by the HYPERIMAGE+ architecture, the realme 13 Pro Series, positioned as the Ultra Clear Camera with AI, boasts first-class optics and cutting-edge AI capabilities, delivering an experience on par with professional DSLR cameras. The realme 13 Pro+ features a dual main camera system: a 50MP OIS main camera with the industry-first Sony LYT-701, and a 50MP periscope telephoto camera with the Sony LYT-600, supporting 3x optical zoom. This advanced system enables exceptional image quality in a wide range of scenarios, from low-light settings to stunning portraits.

“This collaboration is about more than just technology; it’s about empowering everyone to capture and share their world in ways never before imagined,” said Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited.

By bringing AI capabilities to image processing in the RAW domain, realme’s AI HyperRAW Algorithm significantly boosts image clarity and dynamic range to capture authentic light and shadow with true-to-life results. The realme 13 Pro Series also features advanced functions, including AI Pure Bokeh, AI Natural Skin Tone, and AI Ultra Clarity, setting a new benchmark for portrait photography. With AI Pure Bokeh, the camera accurately identifies foreground, midground, and background elements in a scene, performing pixel-level segmentation and applying targeted algorithmic optimizations to create realistic cinematic portraits. AI Natural Skin Tone enhances the natural appearance of various skin tones using on-device AI processing, while the cloud-based AI image editing feature AI Ultra Clarity enhances low-resolution photos to deliver stunning quality images that overcome the physical constraints of the camera hardware.

Ahead of its upcoming launch, the realme 13 Pro+ has received the High Resolution Camera Certification from international independent third-party testing, inspection, and certification organization, TÜV Rheinland.