POCO F7 Series in Malaysia: Flagship Performance at an Unbeatable Price

POCO, a leading technology brand among young tech enthusiasts, has officially launched the highly anticipated POCO F7 Series in Singapore. The grand event, attended by key media representatives, showcased the flagship duo—POCO F7 Ultra and POCO F7 Pro—designed to deliver top-tier speed and efficiency while remaining accessible to more users. Staying true to POCO’s mission of providing high-performance technology at an exceptional value, the POCO F7 Series is now available in Malaysia starting from RM 2,299.

“With the POCO F7 Series, we’ve made cutting-edge technology more accessible than ever,” said Angus Ng, Head of Product Marketing at POCO Global. “For the first time, we are introducing an Ultra model that takes power and performance to a new level for POCO. By blending flagship features with exceptional pricing, the launch of POCO F7 Ultra and POCO F7 Pro marks a significant leap forward, reflecting our commitment to continuously refreshing the user experience and empowering users to maximize their potential in work, play, and creativity.”

Double the Power, Double the Performance

At the core of POCO F7 Ultra is the Snapdragon® 8 Elite Mobile Platform, Qualcomm’s most advanced flagship chipset. Built on TSMC’s cutting-edge 3nm process technology, it delivers a remarkable boost in processing power—improving CPU performance by up to 45% and GPU performance by 44%, while significantly reducing power consumption. With an impressive AnTuTu score of 2,843,461, the POCO F7 Ultra ensures lightning-fast performance for gaming, multitasking, and more.

Enhancing the visual experience, POCO introduces its first-ever dedicated graphics chip, the VisionBoost D7 chipset. Built on a 12nm process, this innovation brings ultra-smooth 120FPS gameplay, 2K Super Resolution, and Game HDR for enhanced contrast. On the video front, Dual-core Visuals technology optimizes resolution, frame rates, and HDR quality across YouTube and Netflix.

Complementing the hardware is Xiaomi HyperOS 2, which delivers intelligent, responsive performance through three core innovations: HyperCore, HyperConnect, and HyperAI. The integration of WildBoost Optimization 4.0 ensures ultra-smooth gaming with stable frame rates and precise controls. Even demanding games like Genshin Impact at 2K Super Resolution and 120FPS run seamlessly while maintaining optimal temperatures.

Meanwhile, the POCO F7 Pro is powered by the Snapdragon® 8 Gen 3 chipset, striking a balance between speed and efficiency. Running on Xiaomi HyperOS 2, it ensures a smooth experience across various applications. Supported by WildBoost Optimization 4.0, it maintains high responsiveness with Smart Frame Rate up to 120FPS, including 90FPS gameplay on Genshin Impact.

To keep performance cool, the POCO F7 Series introduces LiquidCool Technology 4.0. With a 3D dual-channel IceLoop system and a 5400mm² extra-large loop heat pipe, this advanced cooling solution reduces SoC temperature by up to 3°C, ensuring sustained performance for gaming, video editing, and multitasking.

Long-lasting Power for Nonstop Action

The POCO F7 Ultra packs a 5,300mAh (typ) battery with 120W HyperCharge, achieving a full charge in just 34 minutes, along with 50W wireless HyperCharge for added convenience. The POCO F7 Pro features a larger 6,000mAh (typ) battery with 90W HyperCharge, ensuring uninterrupted performance.

Both devices incorporate next-generation charging technologies, including the POCO Surge P3 charging chipset and POCO Surge G1 battery chipset, optimizing charging efficiency while extending battery lifespan. Even after 1,600 charging cycles, the battery retains over 80% of its original capacity, providing reliable power for any scenario.

Capturing the Unseen: Precision and Creativity in Every Shot

The POCO F7 Ultra boasts the brand’s most advanced imaging system yet. Its triple-lens setup includes POCO’s strongest HDR main camera, its first flagship-level floating telephoto lens, and the highest-pixel ultra-wide camera in its lineup. Covering 8 classic focal lengths, this system ensures exceptional detail and flexibility in capturing every moment.

The 50MP main camera, powered by the Light Fusion 800 image sensor, excels in low-light conditions, while the floating telephoto lens allows for detailed 10cm macro shots and 2.5X (60mm) optical zoom for portraits. With the POCO AISP platform integrating AI-enhanced computational photography, features like 20X UltraZoom Beta and UltraSnap bring creative possibilities to life.

The POCO F7 Pro also delivers an impressive photography experience with its 50MP Light Fusion 800 main camera and 8MP ultra-wide camera. Supported by POCO AISP, it offers AI-powered enhancements, including UltraSnap and dual focal length portrait modes.

Advanced Edge-to-Edge Display with Eye-Care Technologies

The POCO F7 Ultra and POCO F7 Pro feature ultra-slim bezels and high-brightness displays, reaching up to 3200 nits peak brightness. Enhanced by Circular Polarization Technology, which mimics natural light, and TÜV Rheinland certifications for eye protection, these displays ensure both stunning visuals and reduced eye strain. AI-powered touch enhancements improve responsiveness, while an ultrasonic fingerprint sensor enables fast, secure unlocking.

Premium Design Meets Robust Durability

Blending aesthetics with durability, the POCO F7 Series showcases advanced gloss-matte craftsmanship. The POCO F7 Ultra features a quad-curved glass design for an ergonomic grip, while the seamless top design integrates smoothly into a matte metal frame. Built for resilience, both devices hold an IP68 rating for dust and water resistance. The POCO F7 Ultra is further reinforced with POCO Shield Glass, offering the toughest screen protection in the lineup.

Boosting User Experience with Enhanced Connectivity and Audio

Equipped with the Surge T1S tuner chipset, POCO F7 Ultra and POCO F7 Pro improve connectivity, enhancing cellular, Wi-Fi, and Bluetooth performance. Stereo Dual Speakers provide immersive audio, while AI Super Cinema enhances visual and auditory experiences for a cinematic feel.

Product Availability

The POCO F7 Series is now available in Malaysia. The POCO F7 Ultra comes in Yellow and Black, with two storage variants: 12GB+256GB and 16GB+512GB. The POCO F7 Pro is available in Black, Silver, and Blue, with storage options of 12GB+256GB and 12GB+512GB.

With the launch of the POCO F7 Series, POCO continues its legacy of delivering cutting-edge technology at unbeatable value, empowering users to push the boundaries of speed, power, and creativity.