OPPO Users with Revolutionary AI Phone Experiences

OPPO Users with Revolutionary AI Phone Experiences

June 7, 2024 0 By Rowena Cletus

OPPO announced its commitment to making AI phones accessible to everyone, emphasizing a full-stack technological revolution and ecosystem restructuring for future AI phones. During the event, OPPO, alongside industry partners from Google, MediaTek, and IDC, shared a vision of a smarter and more convenient life enabled by AI phones.

OPPO’s Commitment to Democratizing AI Phones

OPPO aims to bring generative AI to all its product lines, leveraging its global reach, advanced connectivity, and multimodal capabilities. Despite the widespread use of smartphones, OPPO believes AI should not be exclusive to flagship models and select users but should be available to everyone.

“With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone,” said Billy Zhang, President of Overseas Marketing, Sales, and Service at OPPO. “For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”

Market Potential and Growth

IDC’s latest research report, “Time to Democratise the Impact of AI Tech,” highlights the significant potential of this market. IDC projects a 250% growth in shipments for AI phones in the sub-US$1000 segment in 2024, reaching 35 million units. Generative AI is becoming an integral part of daily life through phones, enhancing experiences in entertainment, mobile office tasks, and more.

Innovation and Collaboration Driving AI Accessibility

Over the past decade, OPPO has filed over 5,000 AI-related patents, with approximately 70% focused on AI imaging. Since 2020, OPPO has been pioneering the development of its Large Language Models (LLMs) and large vision models, and multimodal technology. Notably, OPPO is the first smartphone company to deploy an LLM with 7 billion parameters directly on the device. This year alone, OPPO has introduced over 100 generative AI capabilities to its phones.

In collaboration with industry leaders, OPPO is enhancing AI phone experiences using an on-device and cloud Hybrid AI Architecture. Partnering with Google, OPPO’s Reno12 series and the upcoming Find X Flagship will feature Google Gemini family LLMs, offering innovative AI features like AI Writer and AI Recording Summary. With MediaTek, OPPO is optimizing chips for better storage and computational efficiency in future flagship models. Additionally, through its partnership with Microsoft, next-generation OPPO phones will feature enhanced voice and text conversion capabilities and improved connectivity between desktop AI and phones.

Expert Panel Discussion on AI Phones

During a panel discussion, OPPO brought together industry experts, including Susara van den Heever from Google Cloud, Philipp Ennen from MediaTek, and Francisco Jeronimo from IDC, to discuss how AI phones can benefit more people.

Empowering Users with Revolutionary AI Phone Experiences

OPPO has integrated numerous innovative features into its AI phones to boost productivity and spark creativity.

For productivity, the combination of LLMs and fast transcription technologies allows users to process information efficiently and enjoy real-time translation. Enhanced cross-device collaboration between desktop AI and phones further improves productivity.

On the creative side, photo editing and personalized creation have been transformed through multimodal generation and motion generation technologies. For example, the OPPO AI Eraser feature helps users seamlessly remove unwanted objects and quickly generate missing content, with an average of 15 uses per day. Multimodal technology also enables users to create visual and text content for social media easily.

Future of AI Phones

Looking ahead, the transition from smartphones to AI phones will be a long-term evolution, continuously transforming the mobile experience. “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, while third-party services will be provided more flexibly. This will lead to a full-stack transformation and ecosystem restructuring of AI phones,” said Nicole Zhang, General Manager of AI Products at OPPO.

With its commitment to making AI phones accessible to everyone, OPPO will continue to develop optimal AI phone experiences through innovation and collaboration, ushering in a new era of AI phones.

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