Milk & Barley Opens First Store in Malaysia at Berjaya Times Square

Milk & Barley has officially debuted its first Malaysian store in Berjaya Times Square, redefining the retail bakery experience with a focus on freshness, customer engagement, and community connections. Often called the “Arabica of the baking world,” Milk & Barley is introducing its unique philosophy of “fresh, never overnight” to Malaysia, catering to the country’s growing demand for additive-free, health-conscious foods.

Freshness at the Core

Milk & Barley stands out by baking fresh products daily, with no carryovers to the next day. This dedication to freshness ensures premium quality while aligning with consumer preferences for transparency and authenticity.

“At Milk & Barley, we’re not just selling pastries; we’re creating a brand rooted in authenticity and memorable experiences,” said Alex Teo, Founder of Milk & Barley. “In today’s fast-paced world, we aim to offer a genuine touch that resonates with modern consumers.”

Innovative Customer Experiences

The store brings several firsts to Malaysia, including:

• Self-Serve Milk Station: Customers can pour fresh milk to pair with their pastries, creating a fun and interactive experience for all ages.
• One-Day Store Manager Program: Local celebrities and influencers are invited to manage the store for a day, blending digital engagement with in-store interactions for shareable moments.
• Countdown Discount Screens: Progressive discounts on select items as closing time nears add excitement for late shoppers while reinforcing the brand’s “fresh, never overnight” promise.

A Partnership for Success

To bring its vision to life, Milk & Barley partnered with Luban Brand Incubation, a company known for its expertise in brand development and execution. This collaboration has laid a strong foundation for Milk & Barley’s growth across Malaysia.

Future Expansion and Community Focus

Following the successful launch at Berjaya Times Square, Milk & Barley plans to open 10 more stores in high-traffic urban areas, bringing their fresh, high-quality bakery experience to more communities.

The brand also prioritizes local talent development by exclusively hiring Malaysian staff and collaborating with a local baking academy to create job opportunities for recent graduates.

“We are committed to constant innovation, from new product offerings to interactive store formats,” added Alex Teo. “With our freshness-first philosophy and community-centric approach, Milk & Barley is poised to lead Malaysia’s competitive F&B sector.”

Milk & Barley’s entry into Malaysia not only raises the standard for bakeries but also highlights its mission to become a meaningful part of the country’s food culture through quality, creativity, and local engagement.