Midea 2025/2026 Smart Home Innovations at Genting International Convention Centre
March 4, 2025Midea, a global leader in smart home appliances, has previewed its 2025/2026 product lineup at the Genting International Convention Centre, reinforcing its commitment to smart, energy-efficient, and user-friendly home solutions.
“Today is more than just about new products—it’s about shaping the future of home living,” said Mark Tam, Managing Director of Midea Malaysia. “As lifestyles evolve, people need smarter, more efficient solutions. Midea is leading this change with affordable innovation, high-quality manufacturing, and excellent customer service to make smart living accessible to all.”
Innovating Smart, Energy-Efficient Home Appliances
With consumers prioritizing energy efficiency, smart integration, and modern design, Midea is stepping up its sustainability efforts to meet these demands.
As electricity costs rise, energy-saving solutions have become essential. Many of Midea’s latest air conditioners and refrigerators are SEDA-certified, with 34 and 13 refrigerator models achieving a 4-star rating or higher. The company has also seen a surge in demand for inverter air conditioners, with energy-saving models now making up over 40% of total sales.
Beyond efficiency, seamless smart home integration is a growing priority for consumers. Midea’s latest range of appliances incorporates AI-powered capabilities, RFID, and Wi-Fi connectivity, allowing users to control devices remotely via the SmartHome app for a more intuitive and connected home experience.
Midea’s Growth and Market Expansion
Midea continues to be one of Malaysia’s fastest-growing home appliance brands, fueled by the rising demand for energy-efficient solutions. The company’s air-conditioner segment recorded over 30% year-on-year (YoY) growth, while maintaining a 20% compound annual growth rate (CAGR) over the past five years, demonstrating strong market momentum.
In 2025, Midea aims to surpass RM1 billion in annual sales, targeting double-digit growth. With a network of over 1,000 dealers nationwide, Midea ensures greater accessibility to its innovations while maintaining its rapid expansion.
To strengthen its position in smart home solutions, Midea is upgrading 50+ Midea Brand Stores nationwide over the next two years, enhancing customer experience with:
✔ Interactive shopping environments
✔ Sales terminals with expert consultation and technical support
✔ One-stop experiential services
This transformation reflects Midea’s tech-driven approach, providing a more engaging and immersive way for consumers to experience its latest smart home innovations.
The Future of Smart Living
Midea’s next-generation appliances bring a seamless and modern smart living experience to Malaysian homes. Centered around the SmartHome app, the latest lineup integrates Big Data, Artificial Intelligence, Cloud Technology, and IoT, allowing users to control appliances effortlessly from their smartphones.
As Midea continues its vision for smarter, more sustainable homes, these innovations will be officially launched in the coming months.
Hari Raya Promo
To celebrate Hari Raya Aidilfitri, Midea is offering Touch ‘n Go rebates worth up to RM500, starting 16 March 2025. Stay tuned to Midea Malaysia’s official channels for more updates on this exclusive promotion.
