Lazada Malaysia’s 11.11 “Sweetest Brand Deals of the Year”
November 7, 2025Every November, Malaysians dive headfirst into shopping mode — carts overflowing, tabs multiplying, and countdown clocks ticking fast. But this year, Lazada Malaysia is doing more than delivering deals. With its 11.11 “Sweetest Brand Deals of the Year”, Lazada is giving Malaysians a reason to shop with confidence — offering authentic brands, smarter innovation, and peace of mind with every purchase.
Online Shopping: A Way of Life in Malaysia
Online shopping has become part of how Malaysians live, celebrate, and express themselves. In 2024, Southeast Asia’s total online shopping value reached USD128.4 billion, up 12 percent year-on-year, with Malaysia recording an impressive 19.5 percent growth — one of the fastest rates in the region, according to Momentum Works.
And the growth shows no sign of slowing. In August 2025, Bernama reported that Malaysia’s online spending hit RM625 billion in just the first half of the year — a RM13.5 billion increase compared to the same period in 2024.
With 98 percent internet penetration, Malaysians are among the most connected consumers in Asia. Lazada aims to be the platform where shoppers find both value and verification — trusted brands, transparent protections, and genuine innovation.
Millions of Brands, One Trusted Destination
Lazada connects Malaysians to the best of both worlds — from global icons to local heroes — strengthening LazMall as the go-to destination for authentic brands and exceptional value this 11.11.
“At Lazada, we’re building a more intelligent and inclusive eCommerce ecosystem, one where every seller, big or small, has the tools and opportunities to grow,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia.
“It’s about trust that flows both ways — between brands, sellers, and our customers who believe in them. This 11.11, we’re showing that Malaysians can enjoy the best of both worlds: quality and confidence.”
Every LazMall product carries the official LazMall badge, along with authenticity guarantees, visible warranties, secure payments, and clear return options — including Change-of-Mind where applicable. Lazada stands behind every LazMall purchase, even offering refunds of up to five times the price if a product is ever found to be counterfeit — one of the strongest consumer protections in Southeast Asia.
“The race to cheaper promos is losing its appeal,” said Kevin Yap, Head of General Operations at Lazada Malaysia. “We believe Malaysian shoppers are becoming more discerning. They care less about flash discounts and more about authenticity, reliability, and fair policies. That’s why Lazada is shifting its focus to brand governance, AI innovation, and quality assurance to build lasting trust and loyalty.”
The Sweet Spot Between AI and Trust
Technology is reshaping how Malaysians shop — making it more personal, conversational, and confidence-driven. At the heart of this transformation is AI Lazzie, Lazada’s smart shopping companion powered by Alibaba’s large-language model, Qwen.
AI Lazzie acts like a personal shopping buddy — helping Malaysians discover products that fit their lifestyle, compare options instantly, and check out with confidence.
During Lazada’s 9.9 campaign, AI Lazzie contributed to a 36 percent increase in orders and a 34 percent increase in shopper interactions, demonstrating that Malaysians prefer smart guidance to pushy sales tactics.
Ahead of 11.11, Lazada is expanding its AI ecosystem with a network of five AI Agents, each designed to make shopping smoother and more trustworthy:
For Shoppers:
- AI Lazzie (Shopping Agent): Your personal assistant for discovering products, comparing options, and checking out confidently.
Behind the Scenes:
- Refund Agent: Simplifies returns and after-sales by resolving issues quickly and fairly.
- Logistics Agent: Keeps shoppers up to date in real time on parcel tracking and delivery.
- Product Listing Agent: Ensures product pages are clear, accurate, and easy to browse.
- Marketing Agent: Curates deals based on shoppers’ preferences, timing, and buying habits.
Together, these AI agents turn technology from a background tool into a built-in co-pilot, guiding every click and enhancing every shopping moment.
The Real Sweet Spot
This year, Lazada’s focus is simple: making every purchase a confident one. On LazMall, every product is verified, every transaction protected, and every recommendation powered by innovation made for Malaysians.
So, when shoppers head online to LazMall (Lazada) this 11.11, they’re not just chasing discounts — they’re embracing authenticity, safety, and innovation that make every ringgit count.
Because the sweetest deal isn’t just how much you save —it’s how confidently you shop.
