Lazada Malaysia Introduces Daily Themed Shopping Deals
August 8, 2025eCommerce in Southeast Asia has moved beyond flash sales and mega campaigns. In Malaysia, online shopping has become a daily habit—61.9% of internet users make at least one online purchase per week. From groceries and baby products to electronics and home essentials, Malaysians now rely on eCommerce platforms regularly.
Responding to this shift, Lazada Malaysia has launched a daily category-themed campaign, offering exclusive deals every day of the week. This new format reflects how Malaysians shop online—frequently, with specific needs in mind.
Each day focuses on a different category:
- LazMom Monday: Up to 50% off vouchers for baby and mother care from Neutrovis, Buds Organic, and more.
- LazGadgets Tuesday: 10% off electronics and accessories from brands like Logitech and Belkin.
- LazBeauty Wednesday: Discounts on 100% authentic beauty brands like Shu Uemura and Numbuzin.
- LazHome Thursday: Up to 20% off, plus 15% off large home items from MUJI, La Gourmet, etc.
- LazActive & LazAuto Friday: Up to 15% off fitness and auto products from Trapo, Bosch, and more.
- LazFashion Saturday: Up to 70% off fashion and travel essentials from Ray-Ban, SNC, and others.
- LazMart, LazPharmacy & LazPets Sunday: Save up to 70% on groceries, pet items, and household products.
Why Daily Campaigns Matter
This new strategy is built on shopper behavior insights. Malaysian consumers now shop online frequently—often for specific items, based on daily routines. For example, 40% of Malaysian mums focus on baby care when browsing, just like in physical stores. Lazada’s daily themes help them find what they need faster, with relevant deals and content.
Discounts and vouchers are also key drivers. Over half of online shoppers cite them as top reasons for making a purchase. Lazada’s daily offers aim to make shopping more frequent and habit-forming.
Benefits for Brands and Sellers
These daily campaigns aren’t just good for shoppers—they benefit brands too. With scheduled, high-traffic time slots, sellers can plan better, manage stock efficiently, and target ready-to-buy audiences. This model also helps shift away from over-reliance on big sales days, and toward consistent brand engagement.
Today, only 29% of Southeast Asia’s platform GMV comes from brand-led commerce—far below China’s 50%+. Lazada’s daily format gives brands a new way to connect with shoppers all week long.
A New Chapter for Malaysian eCommerce
Lazada Malaysia’s daily campaign reflects the evolution of online shopping—from occasional to everyday. Alongside these themed deals, shoppers continue to enjoy perks like free shipping, stackable vouchers, Coins rewards, and easy returns.
Now, there’s always something worth checking out—no matter what day it is.
