Lazada First Southeast Asian eCommerce Partner of UEFA EURO 2024
June 24, 2024Lazada, a top eCommerce platform in Southeast Asia, is thrilled to announce its official partnership with UEFA EURO 2024™, becoming the first Southeast Asian eCommerce partner for this summer’s highly anticipated football event in Germany. This exclusive partnership is part of the existing agreement between B2C eCommerce platform AliExpress and UEFA EURO 2024™.
To celebrate this exciting collaboration, Lazada invites football enthusiasts and online shoppers to join the excitement with incredible discounts and deals during its All-Star Champions Sale from July 1 to July 3, 2024. As a fun addition to the campaign, Lazada will also unveil limited-edition promotional jersey pajamas (PJs) merchandise that fans can win through interactive competitions on social media, along with other enticing prizes.
Marcus Chew, Chief Marketing Officer of Lazada Group, expressed, “Lazada is proud to be an official partner of UEFA EURO 2024™. As we aim to enhance our customers’ experiences, we are thrilled to offer great deals, interactive games, and competitions to football fans and online shoppers through this partnership.”
Get Ready for Lazada’s All-Star Champion Sales
Starting from July 1 to July 3, 2024, online shoppers in Singapore, Malaysia, Thailand, Indonesia, and Vietnam can enjoy a special sale across all categories. Whether you’re a die-hard football fan or a casual sports enthusiast, Lazada has something for everyone at unbeatable prices.
For football fans in Asia, watching matches often means staying up late. To add to the excitement, Lazada will introduce unique PJs of Champions for fans on this side of the world. With only 500 pieces available, these limited-edition PJs are designed with premium sports rounded collars, comfy sleeves and pants, allowing fans to show their love for the game in maximum comfort and style.
Lazada’s jersey PJs are also available in sets for both football fans and their furry companions, so everyone at home can join in the UEFA EURO 2024™ frenzy.
Join the Search for the Cutest All-Star Lineup!
In celebration of the football fervor, Lazada Malaysia’s social media followers can anticipate seeing former Malaysian footballer and striker, “Super Safee” Sali, featured in Lazada Malaysia’s TikTok. He will attempt to train cats in the art of playing football, adding a unique and entertaining twist to the festivities.
Additionally, fans can share their videos of training their pet cats using the hashtag #LazadaAjarKucing, with the best entries having a chance to win the limited-edition jersey PJs. Followers of Lazada Malaysia on Instagram and X can also participate in various social media activities to win the jersey PJs.
