Laurier Malaysia Returns to KL Fashion Week 2025 with “Experience Zero Feeling” Campaign

Laurier Malaysia reaffirmed its commitment to empowering women as the Official Feminine Care Partner at KL Fashion Week (KLFW) 2025, unveiling its latest campaign, Experience Zero Feeling. The initiative positions the Laurier Super Slimguard range as the go-to choice for women seeking ultimate comfort without compromising their style.

The showcase, held last Friday at Suria KLCC’s Esplanade as part of KLFW’s week-long celebration from 4–10 August 2025, brought together style and substance in a collaboration with Malaysian fashion label What To Wear (WTW). The partnership champions the belief that feminine care should never hold women back — even on their period, they deserve to feel stylish, comfortable, and in control.

Fashion with Purpose: Laurier x What To Wear
Laurier’s runway segment featured 10 curated looks by WTW, opened by brand ambassador Sandra Lim, Miss Universe Malaysia 2024. Each design embodied the Experience Zero Feeling theme, combining movement, ease, and contemporary flair.

“At Laurier, we believe the best things in life don’t weigh you down — they lift you up,” said Tan Poh Ling, Vice President of Marketing at Kao Malaysia. “Our theme this year is more than a product claim; it’s a creative state of being. Real confidence comes when you’re comfortable enough to do anything — even on your period.”

WTW founder Melanie Kee described the collection as a blend of comfort and confidence, echoing Laurier’s campaign promise. “We wanted garments that feel as free and unrestrictive as the message itself,” she said.

Behind the Comfort: Laurier Super Slimguard
At the heart of the campaign is the Laurier Super Slimguard — just 0.1cm thin yet offering 200x ultra-absorbency for all-day dryness and protection. Its discreet design makes it ideal for tight-fitted outfits, perfectly balancing performance and polish for today’s fashion-conscious woman.

Bringing “Experience Zero Feeling” to Life
Visitors were invited to the fan-favourite 360-degree glam cam, capturing their best angles while embracing the freedom to pose and move without limits — just like the campaign’s promise.

From the catwalk to everyday life, Experience Zero Feeling is more than a theme; it’s a movement encouraging women to feel at ease, confident, and empowered in every moment.