HUAWEI Pura 70 Ultra A Fusion of Technology and Fashion

HUAWEI Pura 70 Ultra A Fusion of Technology and Fashion

May 23, 2024 0 By Rowena Cletus

On May 23, 2024, Huawei launched its inaugural HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography,” at the Sentul Glass Pavilion in Kuala Lumpur, Malaysia. This event, the largest photography exhibition in Huawei’s history, celebrates the evolution and achievements of Huawei’s mobile photography.

The exhibition also marked the official launch of the HUAWEI XMAGE Awards 2024, an annual competition that encourages creativity and imagination in smartphone photography. Now in its eighth year, the competition highlights Huawei’s XMAGE imaging technology, inviting participants to capture photographs that resonate emotionally and culturally.

Under the theme “A Heartwarming World,” the exhibition features nearly 300 photographs selected from millions of submissions, all taken with Huawei smartphones. These images depict moments of warmth, tranquility, and brightness from around the globe, showcasing the authenticity and relatability of everyday life. This exhibition embodies HUAWEI XMAGE’s brand philosophy, “The Power of Image,” which aims to inspire creativity and appreciation through superior imaging technology.

Over the past decade, Huawei has been at the forefront of mobile photography innovation, continuously evolving its technology. The exhibition includes works from Huawei’s smartphone series spanning the last 12 years, reflecting the rapid development in mobile imaging. Huawei has actively promoted mobile photography culture globally through competitions, community events, and trend reports.

The HUAWEI P Series has evolved into the HUAWEI Pura Series, combining ultimate photography, aesthetic design, and unique style. The HUAWEI Pura 70 Ultra, recently reviewed by DXOMARK, secured the top spot in the Smartphone Camera Rankings with a score of 163 points. This achievement underscores Huawei’s commitment to pushing the boundaries of mobile photography technology.

“Photography is a universal language, transcending barriers to capture beauty and inspire meaningful conversations,” said Mr. Li Changzhu, Vice President of Handsets Product Line, Huawei Consumer Business Group, during the opening ceremony. He emphasized XMAGE as a global platform that motivates users to document and share life, fostering creativity and enjoyment in photography.

The exhibition explores six categories: “The Secrets of Mother Nature,” “Landscapes and Spaces,” “A Dialogue with Animals,” “You and Me,” “The Power of Moments,” and “The World of Youth.” It runs from May 23 to 24, 2024, with exceptional works displayed on Huawei’s official platforms such as @HuaweiXmageAwards on Instagram and @huaweimobilemy on Instagram, X, and Facebook.

The HUAWEI Pura 70 Series redefines mobile photography with its Ultra Lighting camera system and Ultra Speed Snapshot feature, capable of capturing fast-moving scenes with precision. The series includes innovative features like the Ultra Lighting Macro Telephoto Camera and advanced AI-powered Portrait Mode, delivering stunningly realistic results even in challenging conditions.

Highlighted photographs from the exhibition include:

  • “Splash of Joy” by Abeden Mung, captures the pure joy of a young boy playing with water, taken with the HUAWEI Pura 70 Ultra.
  • “Winged Marvel: Dragonfly in Focus” by Sanjitpaal Singh, showcases a detailed close-up of a dragonfly, taken with the HUAWEI Pura 70 Ultra.
  • “Whispers of Mischief: The Shush Pose” by Bibo Aswan, featuring a playful black-and-white portrait, taken with the HUAWEI Pura 70 Ultra.
  • “Sunset Serenity: Boats at Rest” by Zarnizar, depicts a tranquil sunset scene with fishermen’s boats, taken with the HUAWEI Pura 70 Ultra.

The HUAWEI Pura 70 Ultra’s main camera includes an original retractable Ultra Lighting Pop-out Camera, enhancing its unique imaging capabilities. The series also boasts a sleek design, crafted with durable materials like Super Durable Kunlun Glass and Crystal Armor Kunlun Glass, ensuring both aesthetic appeal and resilience.

The HUAWEI Pura 70 Ultra stands out with its exclusive, custom-fitted high-end fashion label, much like a couture brand. Below its camera module, the unique XMAGE label symbolizes Huawei’s commitment to artistic mastery, adding a touch of haute couture to the device. Available in trendy color options and minimalist designs, the HUAWEI Pura 70 Series allows users to effortlessly express their individuality. Discover more on the HUAWEI Official Website.

Join the HUAWEI XMAGE Awards 2024: Celebrating Innovation in Photography

Capture stunning images with the HUAWEI Pura 70 Series and participate in the HUAWEI XMAGE Awards 2024. This annual competition, celebrating smartphone photographic excellence, encourages creativity and unique perspectives. Since its inception in 2017, the XMAGE Awards have attracted nearly 4 million entries from over 170 countries, creating a rich cultural archive of human history.

This year, the XMAGE Awards introduces new categories: “Moments,” “Faces,” “So Far So Close,” and “Style,” highlighting Huawei’s leadership in Snapshot, Portrait, Telephoto, Macro photography, and Color styling. New awards like “Best of Pura Series” and “Best of Mate Series” encourage diverse artistic exploration using Huawei’s flagship imaging technology. Winners will have their work featured on global advertising platforms and HUAWEI Pay transit cards.

A distinguished panel of judges, including Nini Yusof, Abeden Mung, Bibo Aswan, and Li Changzhu, will evaluate the entries based on their insights into image expression.

Registration for the HUAWEI XMAGE Awards 2024 is now open, with entries closing on Wednesday, July 31, 2024, at 23:59 pm. For more information and to enter the competition, visit the HUAWEI Official Website.