Hisense Extends Partnership with Paris Saint-Germain

Hisense is thrilled to announce extending its partnership with Paris Saint-Germain (PSG) for an additional two years. This renewal cements the collaboration between the two organizations, who embarked on their global partnership journey in August 2020, and will remain steadfast until the conclusion of the 2024/25 season.

Over the past two decades, Hisense has solidified its position as a prominent player in the global technology arena, mainly owing to its unwavering commitment to some of the world’s most revered sporting events. This commitment extends to illustrious competitions such as the FIFA World Cup 2022™ and its recent sponsorship announcement for the UEFA EURO 2024™. The extension of Hisense’s partnership with PSG underscores the company’s dedication to enhancing the football viewing experience for fans worldwide.

Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, expressed his excitement about the continued partnership, saying, “We are delighted to be continuing our adventure with Hisense, a company that shares our philosophy. Innovation is at the heart of our collaboration, and our determination to continue enriching the experience of our customers and fans beyond the screen.”

Catherine Fang, Executive Vice President of Hisense International, echoed this sentiment, stating, “The relationship with Paris Saint-Germain represents an integral part of Hisense’s wider sports strategy, bringing happiness to millions of families through technological innovation and delivering perfect TV quality to consumers in Europe. We believe that through this partnership, we can continue to create the best possible at-home viewing experience for the Parisian club and its fans throughout the world.”