Fiuu Enables Samsung Pay for Online Commerce in Malaysia
December 1, 2025In a major boost to Malaysia’s digital payments ecosystem, Fiuu, Southeast Asia’s leading payment service provider and the country’s largest, has enabled Samsung Pay acceptance across a wide network of online merchants. This expansion covers key sectors including food and beverage, pharmacy, health and wellness, entertainment, and more.
The rollout signals Samsung’s push to extend Samsung Pay beyond traditional in-store usage and into Malaysia’s rapidly growing digital commerce space, with Fiuu providing the backend acquiring infrastructure that powers the entire online enablement.
Frictionless Checkout for a Wide Range of E-Commerce Merchants
Consumers can now check out seamlessly via Samsung Pay across various online categories—from fashion and electronics to travel and lifestyle—with even more e-commerce sites set to go live soon.
For merchants, the benefit is clear:
- Access to a large base of Samsung device users
- A fast, mobile-first checkout button
- Backed by Fiuu’s proven reliability and extensive coverage across major verticals
Supported by 11 Major Banks Across Malaysia
Samsung Pay currently supports 11 banks in Malaysia, allowing broad card-network coverage and credibility. This multi-bank backing ensures the service is not limited to a niche group but reaches the majority of banked consumers.
With Fiuu’s multi-bank acquiring connectivity, merchants gain seamless access to these issuers through a single integration—accelerating adoption of Samsung Pay as an online payment method. The payment service is now also enabled on Samsung’s own online store.
Supported Banks and Card Types on Samsung Pay
| Bank / Provider | Credit (Visa / Mastercard) | Debit (Visa / Mastercard) | Prepaid (Visa / Mastercard) |
|---|---|---|---|
| Alliance Bank | ● | – | – |
| Bank Islam | ● | ● | – |
| Bank Muamalat | ● | ● | – |
| CIMB Bank | ● | ● | – |
| Hong Leong Bank | ● ● | ● ● | – |
| HSBC Bank | ● | ● | – |
| Maybank | ● ● | ● ● | ● ● |
| Public Bank | ● ● | ● ● | – |
| RHB Bank | ● ● | ● ● | – |
| Standard Chartered | ● | ● | – |
| Wise | – | ● | – |
Samsung Rewards Points Now Earned for Online Payments
One of the most exciting aspects of this rollout:
Samsung Pay online transactions now earn Samsung Rewards Points — just like in-store payments.
Previously, many mobile-wallet or device-based payments only provided loyalty points for physical transactions. This update closes that gap and gives consumers a unified rewards experience across all payment channels.
Users can redeem Samsung Rewards Points in two main ways:
- Redeem items from the Samsung Rewards catalogue, including F&B vouchers and Samsung products.
- Offset the cost of a new Samsung device — meaning the more you use Samsung Pay, the less you pay when upgrading your next Samsung device.
This creates a powerful cycle:
Pay with Samsung Pay → earn points → redeem rewards or upgrade devices → repeat.
Boosting Malaysia’s Digital Economy
The launch arrives at a time when Malaysian consumers are increasingly embracing digital payments. By enabling a mobile-wallet-first checkout experience for online shopping, Samsung is bridging a key gap in the local ecosystem.
Backed by Fiuu’s robust acquiring infrastructure, merchants gain a secure, seamless, and ready-made acceptance channel that supports Malaysia’s fast-evolving digital economy.
