Bespoke AI™ Washer & Dryer Combo
November 13, 2023Samsung’s latest innovation, the Bespoke AI™ Washer & Dryer Combo, stole the spotlight at IFA 2023. Combining washing and drying functions in one compact unit, it attracted crowds with its efficiency and space-saving design. Fueling this advanced appliance is “Core Tech,” Samsung’s guiding philosophy for home appliances. This concept, unveiled at IFA, embodies Samsung’s commitment to pushing boundaries in innovation.
EVP Moohyung Lee emphasized the significant shift in their approach when developing the Bespoke AI™. The focus wasn’t on minor updates but on creating something entirely new. Core Tech is built on four fundamental themes: “Outstanding,” showcasing unique features; “AI-Powered,” integrating artificial intelligence for automation; “Flexible Use,” allowing customization for diverse lifestyles; and “Durable & Sustainable,” prioritizing product and environmental sustainability.
The Bespoke AI™ Washer & Dryer Combo perfectly embodies these principles by incorporating exclusive technologies such as AI Ecobubble™ and AI-driven washing and drying capabilities. It not only enhances performance but also connects to AI Energy Mode for energy efficiency. Lee highlighted how this represents a shift from conventional appliances to lifestyle-centric experiences, marking a testament to past innovations and setting the course for the future.
Breaking down Core Tech’s themes further, “Outstanding” features patented technologies like AI Ecobubble™, WindFree™ Cooling, and Beverage Center™, enhancing user experience. “AI-Powered” introduces automation and tailored recommendations, easing user intervention. “Flexible Use” enables customization, and “Durable & Sustainable” emphasizes eco-conscious decisions, seen in the Digital Inverter Compressor and the Less Microfiber™ Cycle.
EVP Lee emphasized the interconnectedness of these themes, aiming to provide unique, user-centric solutions even for problems not yet recognized. This philosophy not only embodies cutting-edge technologies in home appliances but also looks ahead to the future, offering distinctive solutions carefully evaluated for their value to consumers.
