Taiwan’s No.1 Health and Wellness Brand Jhaoho Expands into Malaysia with Wei Gu Mi
July 27, 2026Taiwan’s leading health and wellness brand, Jhaoho, has officially expanded into Malaysia, marking its first overseas market and an important milestone in the company’s growth across Southeast Asia. The expansion also introduces Wei Gu Mi, Jhaoho’s flagship bone wellness product, to Malaysian consumers for the first time.
Malaysia was selected as the brand’s first international destination due to its strategic position as a regional hub and the increasing demand for preventive healthcare solutions that support mobility, bone strength and overall wellbeing.
Growing Focus on Bone and Joint Health
As more people adopt healthier lifestyles, maintaining strong bones and healthy joints has become an important part of long-term wellness. In Malaysia, bone and joint health continues to be a growing concern, highlighting the importance of preventive care and daily nutritional support.
“We believe true wellness begins with the ability to stay active, mobile and confident in daily life. With Wei Gu Mi, we are proud to introduce a new approach to bone wellness in Malaysia that supports people in maintaining their vitality at every stage of life,” said Chang Shuo Wen, Chairman of Jhaoho Malaysia.
“Through Wei Gu Mi, we aim to bring innovative bone wellness solutions that are convenient, science-driven and suited to modern lifestyles across Southeast Asia.”
Introducing Wei Gu Mi
Wei Gu Mi is a ready-to-consume bone wellness jelly developed using Jhaoho’s proprietary biotechnology. Created for today’s busy lifestyles, it offers a convenient alternative to conventional bone health supplements.
The formulation combines carefully selected botanical extracts, functional nutrients and bioactive compounds that support daily wellness and bone health. Ingredients include traditional herbs such as ginseng, astragalus, notoginseng, wolfberry, white peony root, licorice and turmeric, alongside collagen-based and dairy-derived nutrients. These ingredients are processed using Jhaoho’s proprietary extraction and concentration technology to create a comprehensive daily wellness formula.
Expanding Its Wellness Portfolio
Alongside Wei Gu Mi, Jhaoho is also introducing two additional wellness products in Malaysia.
You Li Qian is a probiotic botanical beverage available in orange powder form, while Xue Ji Mi is a botanical beverage mix containing roselle powder and collagen, designed to support beauty and overall wellness.
All three products comply with Malaysia’s Ministry of Health (KKM) regulations for food and health supplement products, reflecting Jhaoho’s commitment to quality, safety and consumer confidence.
A Proven Success in Taiwan
Wei Gu Mi has become one of Jhaoho’s flagship wellness products in Taiwan, enjoying strong consumer support through major retail outlets and online platforms.
The product has recorded impressive sales performance, approaching more than 1.2 million units sold, while achieving an estimated 85% repeat purchase rate, demonstrating strong customer satisfaction and confidence in the brand.
According to the company, this success has been driven by product quality, effective brand storytelling and strong public endorsements that continue to build long-term consumer trust.
Brand Ambassador and Malaysia Concert
To celebrate its Malaysian launch, Jhaoho has appointed Taiwanese Golden Melody Award-winning singer Weng Li-You, also known as “Only You”, as the official brand ambassador for Wei Gu Mi.
Recognised for his cross-generational appeal, Weng Li-You represents the brand’s values of vitality, positivity and healthy living.
As part of the collaboration, Jhaoho will also bring the “Only You” Live Concert to Malaysia, which is scheduled to take place at Genting Highlands on 18 October 2026.
Customers can participate in a special purchase-and-redeem programme, where selected product packages will qualify for concert ticket redemption, combining wellness with music and lifestyle experiences in one exclusive campaign.
