CIMB Islamic and Sun Life Malaysia Launch Sun Enrich Extra-i to Help Malaysians Build Financial Resilience Amid Rising Living Costs
November 3, 2025As inflation and the cost of living continue to rise, Malaysians are seeking smarter ways to strengthen their financial safety nets. According to the Sun Life Malaysia 2025 Financial Resilience Index, 41% of Malaysians struggle with consistent savings and long-term planning, even though building emergency savings ranks as the second most important financial goal.
The Sun Life Asia Financial Resilience Index, which surveyed over 6,000 respondents across Malaysia and other Asian countries, found that due to persistent inflation, many Malaysians are prioritizing short-term expenses. Meeting daily needs is now the top priority for 62% of respondents, followed by emergency savings. Meanwhile, retirement savings have dropped to seventh place. While nearly six in ten Malaysians feel financially secure, many still lack the resilience to manage long-term financial challenges.
Introducing Sun Enrich Extra-i: Flexible, Short-Term Pay Takaful Plan
In response to this growing need, CIMB Islamic Bank Berhad (“CIMB Islamic”) and Sun Life Malaysia Takaful Berhad, a family takaful company, have co-developed and launched Sun Enrich Extra-i — an innovative, flexible short-term pay takaful plan designed to make lifelong wealth protection simpler, faster, and more accessible.
Developed and managed by Sun Life Malaysia Takaful Berhad and exclusively distributed through CIMB Islamic, Sun Enrich Extra-i offers long-term protection of up to 30 years with a minimum five-year contribution period. The plan includes a flexible top-up feature to help clients grow their wealth and manage rising costs while staying protected — ideal for individuals, families, and retirees who value lasting financial security.
It also provides purposeful liquidity, allowing funds to be accessed for meaningful goals such as children’s education or major life purchases. Clients receive annual payouts that provide a steady cash flow with the option to reinvest according to their personal needs. With no medical check-up required, coverage can be obtained quickly and easily.
Strengthening a 20-Year Partnership
The launch of Sun Enrich Extra-i marks a significant milestone in the 20-year strategic partnership between Sun Life Malaysia and CIMB Bank Berhad / CIMB Islamic, reaffirming their shared commitment to delivering inclusive, innovative financial solutions that strengthen Malaysians’ financial security at every life stage.
Ahmad Shahriman Mohd Shariff, Chief Executive Officer of CIMB Islamic, said:
“Our strong partnership with Sun Life Malaysia reflects a shared vision of making financial protection and savings more accessible and relevant for Malaysians. Many individuals today face competing financial pressures, making long-term planning challenging. Sun Enrich Extra-i addresses this by combining meaningful protection with the flexibility to save, grow wealth, and plan for the future — all without prolonged commitments. Through this plan, we aim to empower our clients to build lasting financial resilience and security at every stage of life.”
Ho Teck Seng, President and Country Head of Sun Life Malaysia, added:
“We are proud to introduce a truly revolutionary takaful product that simplifies the path to financial resilience. By leveraging CIMB’s extensive network, we can deliver this innovative solution to a broad segment of Malaysians — from retail to affluent clients — helping them protect their wealth, build emergency savings, and achieve greater financial stability.”
Key Features of Sun Enrich Extra-i
- Financial Security in as Short as Five Years
Secure up to 30 years of protection with just five years of contribution — ideal for those looking to build a financial legacy without long-term commitments. - Flexible Wealth Growth
Start your protection journey easily with no medical check-ups required. Enjoy the flexibility to top up and future-proof your wealth on your own terms. - Securing Your Legacy
Benefit from the Takaful Hibah feature, ensuring your wealth is efficiently and securely transferred to your beneficiaries in accordance with Shariah principles, giving you peace of mind that your loved ones will be protected.
