The Crown: Behind the Streams – A Global Impact Celebration

The Crown: Behind the Streams – A Global Impact Celebration

December 17, 2023 0 By Rowena Cletus

In honor of the much-anticipated final season of The Crown, Netflix has unveiled “The Crown: Behind the Streams,” a comprehensive report that explores the cultural, community, and economic influence of the critically acclaimed show. As the series concludes its reign, the report delves into the worldwide conversation it has ignited and the prominent role quintessentially British elements have played in captivating audiences globally.

The report, featuring exclusive research from TikTok, Google, Skyscanner, and English Heritage, provides insights into The Crown’s impact across various domains. Among the key findings:

  1. CrownTok Creations: The hashtag #TheCrown has amassed over 6.1 billion views on TikTok, turning the platform into a hub where creators share, react to, and even recreate incredible content and illustrations inspired by the show.
  2. Searching for The Crown: Half of Gen Z (18-24-year-olds) have been motivated to delve into 20th-century British history after watching the show, with Google witnessing significant spikes in searches for historical events and locations portrayed in the series.
  3. Crown Set-Jetting: The Crown has significantly boosted UK tourism, with global flight searches to filming locations experiencing up to a 53% surge on Skyscanner whenever a new season is released. The show has particularly piqued interest among Spanish and German travelers, with 25% of global travelers expressing a desire to visit London by 2024 due to The Crown’s influence.
  4. Homegrown Talent: The creative industries have flourished during the show’s six seasons, supporting careers ranging from wig makers to milliners. The production has not only created global stars but also provided substantial opportunities for local talent.
  5. Behind the Streams: The Crown’s impact extends beyond the screen, contributing to the UK economy. Approximately 1p in every pound spent on local retail can be attributed to the show, with significant contributions to electronics suppliers. Charitable donations from Netflix have also enriched organizations like The National Trust and English Heritage.

Anne Mensah, Vice President of UK Content at Netflix, expressed gratitude for the show’s decade-long journey, acknowledging its role in sparking global conversations, creating stars, and supporting numerous jobs for both British and international crew. The report, “The Crown: Behind the Streams,” serves as a testament to the enduring impact of this iconic series on careers, communities, and the dialogues it has initiated.