Samsung’s Journey Towards a User-Centric Future

Samsung has always believed that the most exquisite designs are intrinsically tied to technological innovation. Last year, the head of Samsung’s MX Business took on an additional role as the leader of the Corporate Design Center, allowing for a deeper exploration of how design, engineering, and R&D can collaborate to create transformative user experiences.

Since 1996, Samsung has upheld a philosophy: “Inspired by Humans, Creating the Future.” This philosophy drives their commitment to understanding users deeply and adopting a user-centric approach to design. Nearly 30 years later, this commitment remains unwavering as Samsung recognizes the evolving nature of human interactions and the increasing value placed on experiences and meaningful connections.

To embody their design philosophy, Samsung has distilled it into three Design Identities: Essential, Innovative, and Harmonious. Essential design prioritizes clarity of purpose and ease of use, while Innovative design emphasizes originality and novel approaches. Harmonious design ensures all elements work together cohesively, aligning with societal, environmental, and ethical values.

The latest hardware and software ecosystem from Samsung exemplifies these Design Identities. For instance, the act of folding and unfolding a smartphone may seem simple, but it is achieved through a rigorous focus on essential and intuitive design. Samsung has elevated foldable smartphone ergonomics, striving for slimmer and lighter devices through engineering breakthroughs and craftsmanship.

The Samsung Galaxy foldable epitomizes personalized experiences, allowing users to express themselves fully with a flexible camera experience and enhanced multitasking capabilities. Galaxy Tab and Wearables complement each other harmoniously, creating a powerful connected ecosystem that caters to users’ unique needs and personalities.

Beyond individual experiences, Samsung’s commitment to sustainability for the future is evident. Galaxy devices are designed with a focus on environmental preservation, with even the smallest actions contributing to a greater impact. Samsung recognizes its responsibility to create a sustainable tomorrow for future generations.

As Samsung unveils its latest devices and experiences at Unpacked, they invite users to join them on a shared journey to a better tomorrow. By harnessing the synergy between design and technological innovation, new possibilities can emerge, enabling people to make the most of today while creating a future that reflects their aspirations and values.

The culmination of decades of human-inspired design has led Samsung to this point, but it is only the beginning. The ways in which their innovations seamlessly integrate into users’ lives will inspire further steps on this journey. Together, Samsung and its users can navigate towards a future that truly reflects individuality, creativity, and a commitment to sustainability.

So, mark your calendars for July 26 and be part of this exciting journey towards a user-centric future.