Samsung Electronics Recognized as Global Top 5 Brand
October 21, 2024Samsung Electronics Co., Ltd. announced today that it has been recognized by Interbrand, a global brand consultancy, as one of the “Global Top 5” brands for the fifth consecutive year. In the latest “Best Global Brands” report, Samsung’s brand value reached $100.8 billion, marking a 10% year-on-year growth.
This impressive rise in brand value is largely attributed to Samsung’s advancements in AI, particularly its leadership in on-device AI and competitiveness in the semiconductor industry. Since breaking into the top five in 2020, Samsung has seen a remarkable 62% brand value growth over four years, maintaining its position as the only Asian company in the top five.
“Our strong brand growth reflects our holistic approach to AI and our commitment to making powerful technology accessible to Samsung users worldwide,” said YH Lee, President and Head of Global Marketing at Samsung Electronics. “We will continue to focus on what our users love and expect from us.”
Recognition for On-Device AI, Connected Experiences, and AI Leadership
Interbrand highlighted several factors behind Samsung’s positive evaluation:
- Leading in on-device AI and AI deployment across key products.
- Providing enhanced connected experiences through AI-powered platforms and devices.
- Maintaining leadership in AI due to its semiconductor competitiveness.
- Consistently delivering a strong global brand strategy.
- Committing to sustainability and eco-friendly initiatives.
Under the vision of “AI for All,” Samsung has been expanding its product portfolio with AI-driven technologies to improve customer experiences. With the launch of the Galaxy S24 series, Samsung continues to lead in mobile AI, alongside AI-powered TVs and Bespoke AI appliances designed to simplify daily life.
Samsung is also growing its SmartThings ecosystem, creating seamless connectivity between its own devices and third-party products. This integration offers convenience, energy efficiency, and enhanced family care.
In terms of sustainability, Samsung has implemented recycled materials across various product lines and partnered with global initiatives to reduce carbon emissions. Its sustainability efforts and diverse corporate culture have been positively received.
Key Achievements in Each Division:
Mobile:
- Leading the mobile AI revolution with the Galaxy S24 series.
- Elevating AI capabilities through Galaxy Z Fold6 and Z Flip6.
- Advancing health AI with the Galaxy Watch series.
Networks:
- Leading in virtualized Radio Access Network (vRAN) and Open RAN.
- Driving innovation in 5G technology for streaming, gaming, and more.
- Supporting sustainability through network innovations.
Visual Display:
- Maintaining global leadership in TV and soundbars.
- Innovating with AI TVs, MICRO LED displays, and Music Frame.
- Enhancing the viewing experience with AI upscaling and advanced sound technology.
Digital Appliances:
- Leading the market in refrigerators and washing machines with innovative AI features.
- Providing energy efficiency through SmartThings AI Energy Mode.
- Expanding the SmartThings connectivity experience worldwide.
Interbrand’s “Best Global Brands” ranks companies based on a comprehensive evaluation of financial performance, brand influence on customer purchasing decisions, and brand competitiveness.