Teases Next-Gen Flagship Earbuds Powered by World’s First AI Audio Chip

soundcore, the smart audio brand under Anker Innovations and the world’s No.1 wireless headphone brand, is preparing to unveil a major new milestone with the upcoming launch of its all-new flagship true wireless earbuds.

Backed by 15 years of audio innovation and the confidence of an 18-month warranty, the upcoming launch signals soundcore’s continued push into the premium and flagship true wireless stereo (TWS) segment, where users are increasingly seeking smarter, more adaptive and more immersive listening experiences.

While the full product details are still under wraps, the new flagship earbuds are expected to introduce breakthrough features designed to transform how users listen, communicate and interact with their devices in everyday life.

Powered by the World’s First AI Audio Chip

At the centre of this next-generation innovation is ANKER Thus™ — described as the world’s first neural-net compute-in-memory AI audio chip.

Designed to redefine on-device audio intelligence, Thus™ combines CPU and memory architecture to deliver up to 150 times more computing power, enabling faster, smarter and more efficient audio processing.

This advancement is expected to unlock several real-world improvements, including:

• Clearer voice calls in noisy environments
• More adaptive Active Noise Cancellation (ANC)
• Smarter voice control capabilities
• Enhanced Signature Sound performance
• Greater efficiency for longer usage

By bringing AI-powered processing directly onto the device, soundcore aims to create a more seamless and intuitive listening experience that can better adapt to users’ environments and daily routines.

Expanding Its Presence in Premium Audio

Known for its focus on advanced acoustic engineering, soundcore’s product lineup spans true wireless earbuds, over-ear headphones, portable speakers and smart audio devices.

The brand’s ecosystem includes technologies such as:

• Adaptive Noise Cancelling
• High-Res Audio
• Custom sound tuning solutions
• AI-enhanced audio optimisation

Guided by its slogan “Sound On, Move On,” soundcore has grown rapidly across global markets, now serving over 52 million users in more than 100 countries, with over 85 million units sold worldwide.

The upcoming flagship launch further reinforces soundcore’s investment in meaningful innovation that combines advanced technology with practical, real-world usability.

Launch Date and Availability

Full product details are set to be officially revealed on 22 May 2026.

The upcoming flagship earbuds will be available via:

• Shopee Malaysia soundcore Store
• Lazada Malaysia soundcore Store
• TikTok Shop Malaysia soundcore Store

Customers will also be able to experience the product in person at Anker Innovations Store, the brand’s first Southeast Asia boutique store located at IOI City Mall, Putrajaya.