Samsung Expands AI Capabilities with Galaxy A57 5G and A37 5G

Samsung Electronics has announced the new Galaxy A57 5G and Galaxy A37 5G, bringing Samsung’s latest mobile innovations to more users worldwide. Both devices integrate enriched Awesome Intelligence, offering intuitive AI tools to simplify everyday tasks while delivering upgrades in performance, camera, and display. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is designed to last.

“Galaxy A57 5G and Galaxy A37 5G reflect our commitment to AI democratization, delivering reliable everyday performance while driving rapid AI expansion,” said TM Roh, CEO and Head of Device eXperience Division at Samsung Electronics.

Enhanced AI Features for Everyday Life

Powered by One UI 8.5, the new Galaxy A series introduces AI-powered tools that boost productivity and creativity. Voice Transcription in the Voice Recorder app makes it easier to revisit meetings, lectures, or calls, while AI Select allows quick extraction of text and images for faster editing. Multi-window Drag & Drop simplifies moving content between apps like Samsung Notes or Photo Editor.

Photo and video editing are also enhanced with Object Eraser for removing distractions, Best Face for perfect group shots, and Auto Trim for seamless video editing. Circle to Search with Google supports multi-object recognition, enabling users to explore multiple items in an image at once. Upgraded Bixby and Gemini provide intuitive, natural language control and help manage tasks across Galaxy and third-party apps.

Awesome Camera for Stunning Photos and Videos

The Galaxy A57 5G and A37 5G feature a versatile triple-camera system with a 50MP main sensor that captures sharp, detailed images in any lighting condition. Nightography and enhanced image processing deliver vibrant low-light photos, while HDR video ensures rich contrast and color. AI-based subject recognition, ultra-wide and macro lenses add creative flexibility for both everyday and special moments.

Smooth Performance and Long-Lasting Battery

Galaxy A57 5G combines a sleek, slim design with upgraded CPU, GPU, and NPU for smooth streaming, multitasking, and content creation. Its 5,000mAh battery supports up to two days of use, and Super Fast Charging 2.0 reaches 60% in around 30 minutes. A larger vapor chamber ensures sustained performance during extended gaming or recording. Both devices feature a bright Super AMOLED+ display with Vision Booster for clear, immersive visuals indoors and outdoors.

Durability in Real-World Environments

The Galaxy A57 5G and A37 5G are IP68-rated for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Samsung reinforces device longevity with up to six generations of Android OS and One UI upgrades, along with six years of security updates. Knox Vault provides a tamper-resistant, hardware-based security layer, while features like Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, Private Album, and Privacy Alerts give users complete control and protection over their data. These enhancements make security as intuitive and seamless as the rest of the Galaxy A experience.

Pricing and Availability

The Galaxy A57 5G and A37 5G will be available from 25 March onwards. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, and Awesome Icyblue, while Galaxy A37 5G is available in Awesome Lavender, Awesome Charcoal, and Awesome Graygreen. To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across the Samsung Online Store, Samsung Experience Stores, authorized retailers, and participating e-commerce platforms.