RUBINE Launches Energy-Efficient Home Solutions for Modern Malaysian Living

RUBINE, one of Malaysia’s leading home solutions brands, recently launched a new generation of home solutions designed to address rising energy costs and growing wellness priorities. The unveiling took place during the 2026 Convention & Experiential Event by RUBINE, where the brand introduced several new innovations, including an ultra-quiet cooker hood and an intelligent water heater system.

The launches also mark a new direction for the brand, signalling RUBINE’s strategic shift toward smarter and more sustainable home technologies tailored for modern Malaysian households.

As energy costs continue to rise and homeowners seek greater comfort without compromising efficiency, RUBINE’s latest product lineup addresses both practical needs and lifestyle aspirations. The showcase demonstrated how the brand is evolving beyond standalone appliances to create an integrated home ecosystem spanning kitchen solutions, water heating and climate control.

“This new momentum represents more than a visual refresh or a product introduction. It reflects how RUBINE is rethinking modern living through innovation-led design and smarter technologies that respond to how people live today,” said Jimmy Tan, Chief Executive Officer of Fiamma Group.

“Our new products respond directly to modern lifestyles — from whisper-quiet cooking that doesn’t disrupt family time to water heaters that optimise energy use without compromising performance. This momentum reflects RUBINE’s commitment to creating intuitive, future-ready solutions that make a real difference in everyday life.”

Among the highlights was the RUBINE MOOD Cooker Hood, equipped with IQ Sync technology that detects smoke and airflow and automatically adjusts suction power to keep kitchens fresh. It is complemented by HEXA oil filtration technology, a high-efficiency extraction system that effectively filters oil, making it ideal for recirculation mode and supporting an oil-free kitchen environment.

The cooker hood is engineered to operate at approximately 48dB, quieter than a normal conversation, while still delivering powerful extraction. This innovation addresses a common challenge in Malaysian open-plan homes where noisy ventilation systems often disrupt family activities, proving that strong performance does not have to come with disruptive noise.

RUBINE also introduced the AXORA All-in-One Microwave Steam Oven, a versatile appliance that combines microwave, steam, grill and fermentation functions into a single built-in unit. Equipped with inverter technology for precise temperature control, the appliance offers flexible cooking performance for households seeking functionality without sacrificing valuable kitchen space.

With a spacious capacity suitable for family use, AXORA provides energy-efficient heating while maximising cabinet space through its all-in-one built-in design.

Further strengthening RUBINE’s smart living proposition is the EOS Series Water Heater, powered by the brand’s Energy Optimisation System. This technology intelligently adjusts water flow and energy usage to reach the desired temperature efficiently, helping reduce water consumption and minimise energy waste — an increasingly important factor as Malaysian households face rising utility costs.

Safety is also enhanced by a Dual Valve system, which includes a solenoid valve that releases residual heated water to help prevent scalding. A manual bypass valve with a built-in filter further removes impurities from the water supply, ensuring cleaner, safer water.

Selected models such as the EOS Prime and EOS Ultra-Slim also introduce wellness-focused features through an energy-optimised cool-and-warm water switching system. This function is designed to stimulate blood circulation and support muscle recovery, bringing spa-like wellness experiences into everyday shower routines.

Complementing RUBINE’s home ecosystem, HAUSTERN further strengthens the group’s integrated living vision with specialised kitchen and bathroom solutions designed for modern households.

HAUSTERN showcased a range of sinks, faucets, and sanitary fittings, including the SYMPHONY smart water closet, to support seamless functionality and modern design across both kitchens and bathrooms.

Together, the convention underscored RUBINE’s continued commitment to elevating modern Malaysian homes through innovation, thoughtful design and practical performance tailored to real lifestyle needs.