Samsung Partners with BTS for a Next-Gen Galaxy-Powered Concert Experience
March 31, 2026Samsung Electronics has officially announced a global partnership with the BTS WORLD TOUR ‘ARIRANG’, introducing a new kind of concert experience powered by Galaxy mobile technology — designed to bring fans closer to the artists than ever before.
BTS and their global fanbase, ARMY, have built more than just a music following — they’ve created a cultural movement centered on self-expression, connection, and shared experiences. These values align closely with Samsung’s Galaxy philosophy, making this collaboration a natural fit.
By combining music and technology, Samsung aims to empower fans to capture meaningful moments and share them instantly, turning every concert into a more personal and immersive experience.
A More Connected, Immersive Concert Experience
Samsung is reimagining how concerts are experienced by making them more interactive and emotionally engaging.
At the heart of this experience is the Samsung Galaxy S26 Ultra, equipped with advanced camera capabilities that allow fans to capture stunning live performance moments with clarity and detail. Whether you’re in the front row or watching from afar, the goal is to make every moment feel closer, more vivid, and easier to share.
This approach transforms concerts from something you simply watch into something you actively experience and relive.
Bringing Fans and Artists Closer Together
According to Stephanie Choi, Samsung believes technology should enhance everyday experiences — and this partnership is about using Galaxy devices as a bridge between artists and fans.
Similarly, Lee Jae-sang emphasized that fans are central to BTS’s journey, and this collaboration aims to help them experience performances more vividly while creating lasting memories.
From Seoul to the World
The BTS WORLD TOUR ‘ARIRANG’ will kick off in Goyang, before expanding to major cities worldwide through 2027.
As part of the tour, BTS THE CITY ARIRANG SEOUL is happening in Seoul, offering fans immersive Galaxy-powered activities across key landmarks.
Interactive Experiences for Fans
Fans visiting Seoul can take part in a range of interactive activities, including:
- A Galaxy stamp rally at Samsung’s Gangnam store
- Creating personalized stickers using Galaxy AI-powered Creative Studio
- Exploring hands-on Galaxy S26 series experiences
Participants can also receive exclusive merchandise tied to the event, making the experience even more memorable.
A New Era of Fan Engagement
Following its debut in Seoul, BTS THE CITY will expand to other tour locations worldwide, with Samsung continuing to play a key role throughout the journey.
Through this collaboration, Samsung is pushing the boundaries of how fans connect with music — blending technology, creativity, and live experiences into something more meaningful, personal, and shareable.
